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In his new role Heap will be responsible for driving Good Growth for Mindshare clients across the 26-market region, in partnership with local Mindshare leadership, GroupM and WPP.

After nine months of an intense selection process, smart Europe has chosen Dept, Ketchum and Kolle Rebbe, part of Accenture Interactive, as partners in their new communications team.

Growth is predicted to be driven primarily by Gen Z and Millennial social media users, accounting for 62% of global social commerce spend by 2025. 

 As environmental consciousness and sustainability continue to influence buying behavior, EV unit sales are projected to continue on this trajectory and expand as much as 30% through 2030, by some estimates.

MediaCom has announced the appointment of Rupert McPetrie as APAC CEO, following the upcoming departure of Mark Heap, who is moving within the group to join sister agency Mindshare as EMEA CEO.

China’s grocery ecommerce sales were expected to grow 24.6% in 2021 and reach $198.70 billion (RMB 1.36 trillion).

DutchFounders has reached the final close for its second fund, making more than €62m ($70m) available for early-stage marketplaces and so-called marketplace enablers.

The acquisition of Aachener Verlagsgesellschaft aligns with Mediahuis’ growth ambitions and further evolves the group as a leading European media player. 

The company has now announced that it is building on these announcements with the unveiling of our new visual brand identity, which connects with its new purpose and evolved strategy.

GrowForce, a growth marketing agency which has made its name in the Benelux, has joined Upthrust, one of the 5 driving forces behind Customer Collective. The integration of GrowForce with Upthrust makes the latter a European market leader in growth marketing services.

A new study of senior agency professionals has found that the average agency undertakes 27 pitches to win new contracts every year, with 62 hours spent on average per pitch.

Belgian-Dutch shopping platform bol.com has launched its French-language website. For example, the Ahold Delhaize subsidiary is now also switching up a gear in French-speaking Belgium.

This bilateral, international partnership will open up new advertising opportunities for marketers across the US, Europe and Asia.

US marketers' interest in TikTok for influencer marketing has skyrocketed since early 2020, as the app has transformed from a novelty to a social media mainstay.

New age technologies like artificial intelligence and cloud computing are inspiring new trends that are supporting the content marketing market.

Dentsu International, has announced the next generation of studio production in the cloud with the launch of dentsu Cloud Studio.

Following a competitive pitch, The Interactive Advertising Bureau, IAB, UK has appointed integrated agency group UNLIMITED to deliver an insight and creative project to understand and shift perceptions towards digital advertising.

The IKEA Sustainability Report FY21 is issued by Inter IKEA Group and covers the collective efforts from the contributors in the IKEA franchise system and value chain.

dunnhumby Sphere is the end-to-end retail media platform that takes users from brand insights to campaign billing through its fully integrated set of modules, helping to unify audience targeting, media booking, forecasting and measurement across a range of retail media channels.

Headquartered in Switzerland, Video Solutions AG runs AVOD platforms Watch4 and W4Free, which are top movie and TV series destinations for advertisers to reach targeted audience sectors in Germany, Switzerland and Austria and the UK, respectively.

The use of AI with social media management software is one of the major trends supporting the content marketing market.