smart Europe picks Dept, Ketchum and Kolle Rebbe to be communication partners
After nine months of an intense selection process, smart Europe has chosen Dept, Ketchum and Kolle Rebbe, part of Accenture Interactive, as partners in their new communications team.
With smart radically changing its marketing to a customer-centred, data-first, hyper-personalised approach, smart FLUX will have no boundaries between partners to achieve maximum impact: Everyone contributes, no-one is limited to their core area of expertise.
Björn Schick, Director CX & Member of the Executive Board, smartEurope GmbH: “We consequently follow our direction to take a newpath – disruptive, integrated and success-driven. We take the set-up very seriously and our aim is to establish a long-lasting partnership where we are on eye-level. Inthe smart Europe organisation, there are no silos around digital, marketing and PR to ensure a holistic end-to-end experience – and that’s also the case at smartFLUX.”
Julia Brehm, Head of PR & Communications, smart Europe GmbH: “Together we work on the best solutions, along clear, binding, overarching targets. All partners are equal in this set-up – the agencies among themselves, but also weas the client. For us, there are no boundaries, neither in our thinking, nor in our concepts, nor in execution. Since our vision of this communications team only works if all partners lose or win together, a common KPI set lays the ground for everything we do,” Stella Yao Yue, Head of Marketing at smart Europe GmbH, reinforces.
With smart FLUX, smart Europe is committed to sustained cooperation: The new team will work together in this constellation long-term to jointly drive brand and business impact. To achieve the common KPI set, smart FLUX has the authority for joint resource allocation including all media spend.
Effective immediately, all communication for the European market will be developed and directed from smart FLUX. For impactful orchestration of the market launch, the smart FLUX colleagues are acting collectively as a lean, efficient network aiming forstrong market interaction instead of pure market steering.
The initial challenge for smart FLUX will be the world premiere of the new smart SUV, which is scheduled for the first half of 2022. This will subsequently be followed by a pre-order campaign starting in the third quarter of 2022, followed by the start of sales end of 2022.
Josephine Gerves, Managing Director, Dept: “Agility, speed and transparency, while focussing on end-to-end experiences that combine technology and marketing, is rare to find. It’s great that together we can enable smart to build this bridge to achieve their business goals. Working in a truly collaborative team, where everyone thinks beyond the horizon of their own discipline, is refreshing, fun and inspiring.”
Simone Hoch, Chief Client Officer, Ketchum in Germany: “We are proud to be a shaping and driving part of smart FLUX, redefining the way communication is developed and implemented – especially since we do not position ourselves in an attention economy only, but in the decision-making economy. A strictly impact-orientated and measurable definition of success – as it is given with smart FLUX – also reflects our understanding of visionary communication.”
Lennart Wittgen,Managing Director, Kolle Rebbe, part of Accenture Interactive: “smart is an icon of mobility with its revolutionary and radical approach. Shaping its next chapter together with our partners is a wonderful task. Transforming marketing end-to-end to create the best brand experiences for our customers can only be achieved if we stand together behind this joint goal. To integrate strategy, implementation and now creativity gives us the chance to holistically support smart on their way into the next decade.”
In their manifesto the four partners of smart FLUX agree: “No egos. No silos. No bullshit. smart’s success is our joint success.”
