![[eMarketer] China’s digital grocery sales to reach nearly $200 billion in 2022](Article Images/Key Industy Images/Online shopping.jpeg)
[eMarketer] China’s digital grocery sales to reach nearly $200 billion in 2022
China’s grocery ecommerce sales were expected to grow 24.6% in 2021 and reach $198.70 billion (RMB 1.36 trillion).
This followed 2020’s explosive 61.4% growth, when sales surpassed RMB 1 trillion for the first time.
Nearly one-fifth (19.0%) of all grocery purchases made in China were digital in 2021, up from just 9.0% in 2018. That figure will reach almost 30% by 2025.
Grocery brick-and-mortar sales will continue to grow modestly following the pandemic-induced decline.
Though online grocery ordering is not a new phenomenon, the pandemic and ensuing lockdowns, coupled with fears of being in crowded places, increased consumer adoption in China.
eMarketer posits that despite increasing numbers of shoppers returning to brick-and-mortar grocery stores, the convenience of getting fresh food items delivered will be an appealing factor for many.
Read the full eMarketer article here
