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Under the agreement, Deutsche Bank will act as an Origination Partner for the Green Guarantee Company, GGC, which will be managed by DGG.

This joint venture aims to respond to the growing need for support among companies that want to give marketplaces a prominent place in their business.

The total consideration of this transaction is $3.6 billion, inclusive of purchase price and committed employee incentives.

TikTok takes up more of its users’ time than any other social media platform in the US. This year, adult TikTok users will spend an average of 38 minutes per day on the short-video app.

In her new role, which aligns with the country leadership structure in other major markets, Rose will lead WPP’s business in Australia and New Zealand, supporting agency CEOs.

The UK advertising market’s recovery has exceeded expectations in the latest Advertising Association/WARC Expenditure Report, with estimates for growth in 2021 at 26.4%, reaching a total of £29.7bn.

The Pitch Positive Pledge plan will bring together the IPA, ISBA their members, and intermediaries and was discussed at the cross-industry RENEW conference.

The LTK Brand Influence Forecast is based on qualitative interviews with marketers from leading brands on the LTK Brand Platform and quantitative analysis using LTK Influencer Benchmark™.

Kantar, the global data-driven analytics and brand consulting company,  has achieved ISO 20252 re-certification globally for healthcare market research and panel management.

Google is replacing the Federated Learning of Cohorts (FLoC), its original cookie alternative, with a new proposed alternative Topics API.

With many countries around the globe reentering lockdown restrictions due to the Omicron variant, Digital 2022 shows the growth of social media users continuing to trend upwards.

AudioValley, a Belgian specialist in B2B solutions digital audio, has published its revenue for the 2021 financial year.

TuneIn will expand revenue opportunities for Estrella Media by reselling instream advertising outside of the local markets for Estrella Media’s 11 stations on the platform.

Major players in the advertising agencies market are Caveni Digital Solutions, Socialiency Advertising, Tegra, BrandBurp Digital, Plan Z, Titan SEO Group, Breakneck Creative, Thevisiontech, Dentsu Inc., WPP PLC and Omnicom Group Inc.

Campaigns can be guaranteed across both connected TV ads or through cross-screen targeting on mobile devices and the web.

Nestlé has announced a new plan to tackle child labor risks in cocoa production. At the center is an innovative income accelerator program, which aims to improve the livelihoods of cocoa-farming families, while also advancing regenerative agriculture practices and gender equality.

US consumers are on track to return more than $761 billion in goods purchased in 2021, per a survey from the National Retail Federation (NRF) and Appriss Retail.

Dept has secured a global Select Consulting Partnership with AWS (Amazon Web Services), establishing its position to help clients accelerate their journey onto the cloud.

Jane first joined Publicis Groupe three years ago, and serves as Managing Partner, Asia-Pacific and Chief Executive Officer, Publicis Groupe North Asia, based in Shanghai.

HMG will manage the brands’ U.S. media planning, buying, and optimization for men’s hair removal (Schick Hydro, Xtreme), women’s hair removal (Schick Hydro Silk, Intuition, and Skintimate), sun (Banana Boat and Hawaiian Tropic), and hygiene (Wet Ones).

Hearst Magazines has announced that Rajiv Pant has been named general manager of technology platforms and chief technology and product officer, overseeing technology and product development for Hearst Magazines, Hearst Autos and CDS Global.