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Holiday advertising fraud on the rise, DoubleVerify data
DV analyzes over two billion ad impressions per day, identifying comprehensive fraud and sophisticated invalid traffic (SIVT) from hijacked devices to bot-based fraud and injected ads.
Triton Digital announces expansion of podcast reports to Canada
Triton Digital®, the global technology and services provider to the digital audio and podcast industry, has announced the expansion of its Podcast Reports to Canada.
[eMarketer] Hulu dominates connected TV ad spend
Hulu reported $2.1 billion in ad revenue for the year that ended in September 2021, per a new report by Kantar.
ICE announces Peter de Mönnink as new CEO
ICE, the world’s first integrated processing hub, has announced that Peter de Mönnink will take the helm as CEO, effective March 2022.
Targetspot deepens investment in mobile gaming with launch of specialist division
This newly formed area will be dedicated to working with customers and partners from across the entire ecosystem, helping serve Targetspot's acceleration into the fastest growing area of digital media.
Essence names Maureen Morrison SVP of Global Marketing and Communications
In her role, she will oversee the agency’s marketing, communications, content and editorial products across its 23 offices in 14 countries.
Outbrain expands ad inventory, begins roll out of new Native Header Bidding solution
Outbrain Inc. a recommendation platform for the open web, has announced the global roll out for a new Native Advertising Header Bidding solution designed to help media partners boost their monetisation strategy.
Publicis Groupe announces fintech joint venture between Publicis Sapient and Siam Commercial Bank in Southeast Asia
Publicis Groupe has announced the launch of SCB Tech X, a joint venture between Publicis Sapient and Siam Commercial Bank (SCB), creating one of the largest fintech entities in Southeast Asia.
Ogury and The Trade Desk partner to offer programmatic mobile advertising for media buyers
In line with an industry-wide development towards Supply Path Optimization, this direct integration will enable agencies to run Programmatic Guaranteed campaigns.
Storia acquires digital and advertising creative agency Hell's Creative
Storia, a brand amplification agency, part of the Integrum Worldwide marketing agency collective, has announced it has acquired Hell's Creative in an all-cash asset purchase transaction.
IKEA scales up social business collaborations to include more marginalized groups
The collaboration will broaden the range of products produced in a sustainable industrial environment. The first collection VÅRDANDE will launch in June 2022.
[eMarketer] Two-thirds of UK consumers now aware of cryptocurrencies
Further trends in the survey data augur continued growth in crypto ownership in the UK, given the high proportion of new investors and high engagement among investors.
Dolce&Gabbana names Havas Media Group as global media agency partner
Global luxury brand Dolce&Gabbana has named Havas Media Group its global media agency partner. The decision comes following a competitive agency review supported by Ebiquity Italy.
YouTube agency Team5pm launches in Scandinavia
Team5pm is expanding further abroad. After Germany, the YouTube agency from Amsterdam is now also opening an office in Scandinavia.
GroupM names Colan McGeehan Chief Marketing and Business Officer for North America
GroupM, WPP’s media investment group, has announced that Colan McGeehan has been named the group’s North America Chief Marketing & Business Officer.
Global digital agency Dept launches in Asia Pacific
Founded in Amsterdam in 2015, Dept has quickly grown across the globe, from 150 people in The Netherlands to more than 2,000 people in seventeen countries across five continents and was the most awarded independent agency at the 2021 Webby Awards.
[eMarketer] The rise of retail media is one of 2022’s top 5 retail trends
eMarketer recently released the Retail Trends to Watch in 2022 report, outlining the five key trends that will most shape the retail landscape in the year ahead
[Vacancy] SOCIAL.INC is looking for a Project Manager
SOCIAL.INC is directly looking for a Project Manager 32-40 hours/week
Deliveroo delivers hyperlocal advertising with Ad-Lib.io
With the Ad-Lib.io platform, Deliveroo has been able to augment paid social with display advertising to serve 30% more impressions in priority zones, and to achieve a CTR that is 2870% better than benchmarks thanks to dynamic templates.
Dynata acquires Ameritest adding creative testing capabilities to advertising solutions
Dynata, the global first-party data platform for insights, activation and measurement, has announced it has acquired Ameritest, a brand and advertising research consultancy.
MSL study reveals racial pay gap in influencer marketing
According to the research, the racial pay gap between white and BIPOC influencers (Black, Indigenous & People of Color) is 29%.
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