Kite Hill PR named PR agency of record for PROTEUS
Kite Hill PR, an award-winning agile tech PR and B2B communications agency, has been appointed the Public Relations Agency of Record (AOR) for PROTEUS™, the world’s most advanced underwater research station. Kite Hill’s PR approach for PROTEUS™ includes earned media and mission-driven strategies, which will aim to garner a pipeline of partner deals and technology advancements.
PROTEUS™ is the brainchild of Aquanaut and Ocean Explorer, Fabien Cousteau, and builds on the legacy of his grandfather, legendary ocean explorer, Jacques Yves Cousteau. Aptly referred to as the “international space station of the ocean,” it represents the future of commercial ocean exploration enabling researchers to live and work at depth.
The undersea station is being developed by Proteus Ocean Group, Ltd., a social enterprise that will also be responsible for operating the facility when it officially opens. PROTEUS™ will function as a global collaboration platform for researchers, attracting the world’s leading academics, private companies, scientists, and NGOs seeking to advance the research and development of solutions to the most pressing issues facing the Earth, including medicine, genetics, sustainable energy and food cultivation.
Lisa Marrocchino, CEO, Proteus Ocean Group: “In this new era of purpose-driven communications, we wanted to work with thought leadership and media relations specialists with a strong background in technology. Kite Hill PR has a notable track record of collaborating with its clients to navigate and develop high-level strategies for pro-social initiatives and delivering outstanding results. We look forward to working with them to build awareness for PROTEUS™ and our mission.”
Kite Hill PR was selected for its expertise in strategic communications and ability to establish clients within its growing Green Tech and ESG practice areas as thought leaders, in addition to the agency’s award-winning work across areas such as clean energy, mobility and logistics.
Tiffany Guarnaccia, CEO and Founder, Kite Hill PR: “We are delighted to be named the PR agency of record for PROTEUS™ and amplify the teams’ expertise in and passion for ocean exploration. Their mission to accelerate the research and development of innovations that positively impact the future of our planet and understanding of the world around us is inspiring. We are honored to be a part of history in the making while solving current and future issues.”
PROTEUS™, envisioned as the first of a series of underwater research stations, will be located off the coast of Curaçao, in a biodiverse, marine protected area, in the Caribbean.
