Marketing Report


Real Madrid is the world’s most valuable football club brand, report

23-07-2024 | 08:53:00
With a brand strength index (BSI) score of 96.3/100 and an AAA+ rating, Real Madrid is not only the world's strongest football club brand but also ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex.

Global Out of Home spend hits $41.9 billion, report

23-07-2024 | 08:00:26
The 2024 survey was completed by 109 members, covering 85 unique territories – collectively representing 95% of global GDP and 78% of global population.

Kantar launches AI solution for evaluation of product and service development

19-07-2024 | 08:49:00
ConceptEvaluate AI allows businesses to screen new product and service concepts at scale, helping R&D and innovation teams move more efficiently and effectively from conception to reality when developing new innovations.

Brand diversity and inclusion reputation influences consumers’ purchase decisions, report

17-07-2024 | 08:38:00
Upending the myth of ‘go woke, go broke’, the study identifies that inclusive marketing is a significant opportunity to drive brand growth.

Global advertising revenue to hit $1 trillion in 2026, PWC Outlook

16-07-2024 | 08:49:46
The outlook, which covers 11 revenue segments across 53 countries and territories, finds that global E&M revenues are projected to hit $3.4 trillion in 2028, growing at a 3.9% compound annual growth rat

Global live streaming market to reach $756.5 billion by 2031, report

12-07-2024 | 08:31:25
The growth of this market can be attributed to several factors, including the surging popularity of esports and video games, growing preference for live-streamed content, and increasing smartphone adoption and internet penetration.

KBC and BDO are Belgium’s most valuable brands, report

10-07-2024 | 08:41:20
Seven of Belgium's top ten most valuable brands grew in brand value in 2024, reflecting the stability of the country’s top brands, according to a new ranking from Brand Finance.

Chocolate confectionery market size is set to grow by $31 billion from 2024-2028, report

09-07-2024 | 11:36:00
The global chocolate confectionery market size is estimated to grow by $31 billion from 2024-2028, according to Technavio.

Global adtech market to reach $42.5 billion by 2029, report

04-07-2024 | 09:00:00
The continuous digital transformation, organizations' growing online presence, and the transition from traditional to digital advertising strategies are driving significant development in the AdTech sector.

70 per cent of APAC marketers are spending on in-app advertising, report

04-07-2024 | 08:50:00
The study surveyed brands and agencies across Singapore, Japan and South Korea to discover to discover their mobile and in-game ad buying preferences and challenges, as well as plans for 2024.

Advertising-based Video on Demand revenues for TV series and movies to reach $69 billion by 2029, report

03-07-2024 | 09:34:00
The US will contribute 31% to the 2029 AVOD total; down from 40% in 2023 - showing that other countries are growing faster. The US will increase by $6 billion between 2023 and 2029, with China adding about half that amount.

Global online advertising market size to reach $563.1 billion in 2032, report

03-07-2024 | 09:30:00
One major driver of the online advertising market is the increasing use of mobile devices and digital applications

Majority of political ad budgets in U.S. go to linear television, research

02-07-2024 | 10:57:00
Additionally, turning to streaming platforms can enhance the reach of political advertising campaigns.

Mobile ad spend to reach $362 billion in 2024, report

27-06-2024 | 11:24:00
The report reveals that mobile made a comeback after a one-year market slowdown. Consumer spending grew to $171 billion (+3% year on year).

Retail media is 50 per cent more effective than social media at driving responses to advertising, report

27-06-2024 | 11:20:00
The research found that retail websites are approximately 50% more effective at driving a response from shoppers than social media.

Programmatic investment drives digital advertising market in Europe, report

24-06-2024 | 10:22:00
Notably, 54% of advertisers now allocate over 41% of their digital campaigns to programmatic investment, marking a significant increase from the previous year.

Streaming takes center stage in Germany as traditional TV viewership declines, study

21-06-2024 | 10:00:44
The wide ranging report looks at the current trends in usage habits across video, TV and audio, as well as social media platforms, trust in advertising and trust in news reporting.

Johnson & Johnson is world's most valuable pharma brand, report

20-06-2024 | 08:25:00
Johnson & Johnson has maintained its top-ranking position for brand value for the sixth consecutive year and recorded a 5% increase in brand value to USD 13.4 billion this year.

Retail media is a top advertising channel with 81 per cent marketer approval in US, report

10-06-2024 | 08:22:00
Retail media is experiencing exponential growth, with many retailers creating their own networks as an added revenue channel and brands increasing spending due to strong opportunities and ROI. 

Coca-Cola, Colgate and OMO are the world’s most preferred brands by shoppers, study

31-05-2024 | 08:28:50
Kantar, the global marketing insights and consulting company, has revealed the world’s most chosen brands and lays out a comprehensive view of how shopper behaviour evolved around the world in 2023.

YouGov and Havas extend global data partnership

30-05-2024 | 11:48:38
YouGov, the international online research data and analytics technology group, and Havas have announced the expansion of their data partnership, which powers Havas’ client insights.