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The TV commercial, directed by Rich Hall at Riff Raff Films, follows a Tesco colleague through a busy working day.

The platform combines proprietary audience research with entertainment strategy to help brands identify, evaluate and develop partnerships with entertainment properties and fan communities.

The projects will focus on key food crops in climate-stressed regions, from prairie restoration in the United States to coffee systems in Ethiopia and drought resilience in Spain.

New research from HEINEKEN highlights a growing cultural shift towards choice and moderation, as the company continues to lead the way in the 0.0 category.

While retail media continues to outpace overall digital ad growth, WARC notes that annual expansion is moderating, with growth forecast to drop to 11.6 percent by 2027.

COMvergence, the global independent research firm specializing in providing in-depth insights into the media and advertising landscape, has revamped its logo just ahead of its tenth anniversary early next year.

With over 100 years of experience, the Louwman Group is one of the largest car distributors in Europe. Besides vehicle sales, the company operates in retail, leasing, financing, logistics, and healthcare.

For over 40 years, The World Advertising Research Center, WARC, has combined evidence-based insights, case studies, academic research and data to help the industry prove the commercial impact of creativity.

The wireless audio device market is projected to reach from $56.5 billion in 2024 to $70.9 billion by 2029; it is expected to grow at a CAGR of 4.7% from 2024 to 2029.

The worldwide movies and entertainment market is expected to expand to $201.55 billion in 2033, from $101.33 billion in 2024, at a CAGR of 7.94% over the forecast period 2025-2033.

The influencer marketing platform market continues evolving as social media channels demonstrate varying engagement dynamics.

The IPA Insight report, The 2025 Christmas Consumer, which is based on a survey of 2,000 UK adults and carried out by Opinium, reveals that 47% of all British adults intend to spend less time on screens this festive period.

Economic uncertainty and anaemic consumer spending growth, amid heightened domestic and international competition in the industry, is expected to weigh on E&M growth rates through the forecast period until 2029.

The results highlight a marked decline in agency confidence worldwide as macroeconomic pressures and strategic reassessments continue to reshape the sector.

Based on a comprehensive set of GWI surveys across 54 markets combined with WARC's own research, case studies and analysis, the report focuses on five broad trends influencing brand selection

The Adidas brand is valued at EUR16.6 billion, up 23% this year.

Marketing in 2025 is anything but static. Based on publications in Marketing Report since January this year, a clear pattern emerges.