Marketing Report


PR professionals AI usage rockets throughout 2023, report

28-11-2023 | 07:08:00
PR professionals’ confidence is returning as usage of AI tools shoots up, according to the latest ICCO and PRCA Confidence Tracker published.

Traditional TV still dominates ad budgets and revenue share in Asia, report

24-11-2023 | 07:44:06
From January to October this year, $107 billion in ad revenue was injected into Asia’s media industry, with TV attracting the lion’s share.

Programmatic investment drives digital advertising market in Europe, report

24-11-2023 | 07:35:00
Notably, 54% of advertisers now allocate over 41% of their digital campaigns to programmatic investment, marking a significant increase from the previous year.

Birdseye raises $3 million in seed funding to revolutionize how brands and retailers target customers

24-11-2023 | 07:31:00
Birdseye, a pioneering force in the retail and e-commerce artificial intelligence sector, has announced a seed investment of US$3 million from Drive Capital.

Global top brands growth slows down, report

22-11-2023 | 07:10:00
Interbrand has launched its Best Global Brands 2023 ranking, revealing many of the world's top 100 brands are in a state of stagnation.

eBay and Amazon collect the most user data among Android shopping apps, report

22-11-2023 | 07:05:00
eBay gathers 28 data points, while Amazon collects 25 data points spanning 11 data types, including personal, financial, and location data.

Instagram is the favourite platform among social media users, study

20-11-2023 | 16:01:47
Although Facebook and TikTok convincingly lead in the number of users, Instagram, the third-largest platform in the social media space, is the favourite among social media users.

Almost two-thirds of global consumer spend predicted to be online within next decade

20-11-2023 | 09:40:00
In the afterglow of a post-pandemic world, the future of retail is steadfastly being shaped by digital, as shoppers envision a future where nearly two-thirds (64%) of their shopping will be online in the next 10 years.

Advertising investment to grow by 3 per cent in 2023, report

20-11-2023 | 09:30:00
Overall, an anticipated $727.9 billion will be spent worldwide by the end of the year, according to this mid-year ‘reforecast’ of the twice-yearly report.

Artificial intelligence to become a half-a-trillion dollar industry by 2027, report

14-11-2023 | 15:20:14
In just three years, the global AI industry has more than doubled, reaching a $240bn value and a quarter of a billion users worldwide.

Global online advertising market size to reach $563.1 billion in 2032, report

10-11-2023 | 08:42:46
One major driver of the online advertising market is the increasing use of mobile devices and digital applications

[Marketing Week] Bob Koigi: Online video industry takes market by storm

09-11-2023 | 11:15:00
The unprecedented rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming and rise in number of streaming services is opening up the video on demand market.

Dutch and Belgian retailers are missing out on local SEO benefits, iO report

09-11-2023 | 08:26:26
Although the optimisation scores have increased compared to previous research, there is still a lot to be gained for retail chains in the Netherlands and Belgium. 

Global video on demand market to reach $387.5 billion by 2032, report

09-11-2023 | 08:17:39
The video on demand market is expected to witness notable growth owing to rise in use of smart devices and mobile data subscriptions, increase in popularity of live streaming, and rise in number of streaming services.

PR must make itself visible among young talent to tackle global recruitment crisis, study

09-11-2023 | 08:11:20
The study took soundings from international PR and communications students to find out their perceptions and expectations of working in the industry.

Media budgets are on the rise, research

08-11-2023 | 08:16:37
This budget increase comes despite 74% of respondents either agreeing or strongly agreeing that their 2024 media budget decisions are influenced by the economic climate.

Commerce leads the way to quarter-over-quarter digital media spending growth, report

07-11-2023 | 08:34:31
Spending levels in 2023 have risen nearly every quarter in every channel of the analysis, driving year-over-year (YoY) spending higher in some cases.

Media cost inflation to retreat in 2024, report

06-11-2023 | 15:24:16
From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price inflation report, Outlook 2024.

Nearly 7 in 10 UK consumers prefer free ad-supported streaming over subscription streaming services, study

06-11-2023 | 15:08:09
In its place, ad-supported streaming services are growing in popularity, with 68% of UK consumers preferring to stream free content rather than pay for a subscription. This is 8% more than US consumers.

Brand-building now accounts for 61 per cent of podcast advertising in the US, study

03-11-2023 | 08:53:13
 Interactive Advertising Bureau has released a follow up to its earlier podcast study, which found that U.S. podcast ad revenues grew at a rate more than double the total digital advertising market overall.

Consumers pay four times more attention to CTV ads when they are contextually targeted with AI, report

03-11-2023 | 08:46:00
Due to the advanced targeting capabilities of CTV, advertisers can now get more granular in how they pair their ads with the precise contextual indicators within individual episodes.