Marketing Report


More than half of businesses yet to grasp the commercial opportunity created by climate change, survey

11-04-2024 | 10:30:16
Positively, the vast majority (93%) feel that they are in a position to influence their organisation’s direction on climate.

Deloitte is the world’s most valuable commercial services brand, report

11-04-2024 | 10:20:00
Furthermore, collaborations with industry leaders like Google Cloud showcase Deloitte's commitment to driving environmental change by offering solutions to help organisations reduce emissions.

In-game advertising market size to grow by $6.07 billion from 2024-2028, report

11-04-2024 | 09:40:45
 In-game advertising (IGA) will thrive due to partnerships between publishers and advertisers, reaching diverse demographics and geographies.

Seven in 10 CTV users in US prefer free, ad supported streaming TV, study

05-04-2024 | 07:52:00
Sixty nine percent of CTV users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications.

Microsoft is the world’s most valuable B2B brand, report

05-04-2024 | 07:48:00
The B2B brand value of Microsoft accounts for the majority of Microsoft’s total brand value of $340.4 billion, which includes both B2B and B2C components.

Delta is the world’s most valuable airline brand, report

03-04-2024 | 08:08:54
The strongest airline brands in the world are ANA (brand value down 15% to USD2 billion), followed by Indigo (brand value up 26% to USD1.1 billion) and Emirates.

Retail media is a top advertising channel with 81 per cent marketer approval in US, report

02-04-2024 | 10:00:00
Retail media is experiencing exponential growth, with many retailers creating their own networks as an added revenue channel and brands increasing spending due to strong opportunities and ROI. 

More than half of the UK sports fans will stream The 2024 UEFA Euro Cup Finals, study

26-03-2024 | 08:37:40
Over a third use three or more streaming apps to watch live sports, with Sky Sports (57%), BBC (55%) and Prime Video (53%) being the most popular.

Client-agency communication breakdown threatens creative industry, Lions report

21-03-2024 | 08:54:24
This year’s study revealed that there are glaring discrepancies in how brands experience the agency–client relationship compared to their agency partners.

China's OOH advertising spending exceeded RMB 200 billion for the first time in 2023, report

20-03-2024 | 10:27:26
OOH video media advertising was still dominated by in-building LCD in 2023, accounting for 71%, far exceeding other media types.

Nearly 60 percent of newsrooms have no AI use case policy, survey

20-03-2024 | 09:24:42
Muck Rack’s seventh annual State of Journalism report, which surveyed 1,106 journalists on the current state of the industry, also found that those who are using or plan to use AI, are doing so for brainstorming (52%), research (51%) and drafting headlines (34%).

Airlines, retailers among sectors with untapped advertising potential in mobile gaming, report

15-03-2024 | 07:20:07
With leading publications heralding mobile gaming as a pivotal advertising frontier for 2024, the B.I.G. BRAG Index lists the brands consumed more by gamers than the general population.

YouTube is the most popular video service, report

14-03-2024 | 08:20:00
YouTube's continued growth as the top video service provider in key markets, has been fundamental to the growth of the sector's lead over paid video content.

TD is Canada’s most valuable banking brand, study

13-03-2024 | 10:02:00
TD Bank Group (TD) is the 12th most valuable banking brand in the world and Canada’s most valuable banking brand, with a brand value of $19.0 billion.

Artificial intelligence to become a half-a-trillion dollar industry by 2027, report

11-03-2024 | 10:18:00
In just three years, the global AI industry has more than doubled, reaching a $240bn value and a quarter of a billion users worldwide.

The combined value of the world’s top 500 banking brands reaches $1.4 trillion, report

07-03-2024 | 09:32:00
The Chinese banking sector demonstrates a notable recovery, with the 'big four' banks remaining well ahead of their US counterparts

Global online advertising market size to reach $563.1 billion in 2032, report

04-03-2024 | 13:15:00
One major driver of the online advertising market is the increasing use of mobile devices and digital applications

[Marketing Week] Bob Koigi: Brands compete on bottom line, sustainability and inclusion

28-02-2024 | 16:43:54
As markets evolve and consumers’ preferences shift, brands are stepping up competition with their worthiness not just being measured by the value they provide to their customers and their accounts but also their role and responsibility to society today and in the future.

Instagram and TikTok generate the highest level of organic interactions for brands, report

28-02-2024 | 11:11:00
Emplifi revealed that Instagram Reels and Carousels are the top-performing format on Instagram for organic content.

82 per cent of Best Picture Oscar nominees are emotional, fun, powerful or tense, analysis

28-02-2024 | 11:04:46
Nielsen’s Gracenote ran an analysis to answer this question tapping our deep trove of descriptive metadata around entertainment content.

Zara, Santander and Movistar are the most valuable Spanish brands, report

28-02-2024 | 10:54:44
Spanish brands regain the value lost during the pandemic and surpass pre-2019 levels, according to Interbrand’s 2023 Best Spanish Brands report, the biennial study that includes the 30 most valuable brands in Spain.