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Deutsche Bank provides disclosure on financed CO2 emissions and updates on net zero target setting

09-03-2022 | 06:41:53
Deutsche Bank has disclosed for the first time data on its financed greenhouse gas emissions.

 86 percent of consumers will leave a brand they trusted after only two poor customer experiences, study

09-03-2022 | 06:38:55
Emplifi, the unified customer experience platform, has released its “11 key things consumers expect from their brand experiences today,” a new report offering deep insights into customer expectations for B2C brand experiences.

[eMarketer] Streaming services are rapidly branching out and bundling up

09-03-2022 | 06:36:13
Disney is reportedly considering a cheaper, ad-supported subscription tier for Disney+, per The Information.

Visa names Frank Cooper III Global Chief Marketing Officer

08-03-2022 | 07:43:45
Mr. Cooper will also serve as a member of the company’s Executive Committee and report to Chairman and Chief Executive Officer (CEO), Al Kelly.

WPP announces decision to discontinue operations in Russia

08-03-2022 | 07:40:45
WPP has stated that it is standing with Ukraine and the international community in condemning the Russian invasion, which has created a humanitarian crisis in the heart of Europe.

IAB Europe appeals Belgian Data Protection Authority ruling

08-03-2022 | 07:38:09
IAB Europe has filed an appeal against the administrative ruling by the Belgian Data Protection Authority (APD) regarding IAB Europe and the Transparency & Consent Framework (TCF)

WFA launches global guide to media contracts excellence

08-03-2022 | 07:35:35
World Federation of Advertisers, WFA, has partnered with FirmDecisions to create the first global guide to best practice in media contracts for advertisers.

Limelight to acquire Yahoo’s content delivery platform Edgecast

08-03-2022 | 07:31:55
 Edgecast is a business unit of Yahoo, which is owned by funds managed by affiliates of Apollo (the “Apollo Funds”) and Verizon Communications.

Unilever to publicly report the performance of its product portfolio in new benchmark for healthy nutrition

08-03-2022 | 07:28:02
Unilever will publish the assessment on an annual basis both globally and for 16 key strategic markets and will report its performance both by volume of product and by sales revenue. Its first report will be published by October 2022.

[eMarketer] Retailers look to membership programs to spur growth

08-03-2022 | 07:07:10
Amazon’s subscription revenue stands to continue to soar this year thanks to an increase in the cost of its Prime membership for US subscribers.

S4M rebrands to Locala

04-03-2022 | 09:00:00
This is why in 2022 it is taking yet another huge leap. To celebrate the company’s 10 year anniversary, the company is reinventing itself all over again.

[Vacancy] ViacomCBS is looking for a Fulltime Images Coordinator

04-03-2022 | 07:58:00
ViacomCBS is directly looking for a Fulltime Images Coordinator

[Vacancy] Paramount is looking for an Assistant International Project Manager

04-03-2022 | 07:53:00
Paramount is directly looking for an Assistant International Project Manager

Dept launches its metaverse practice

04-03-2022 | 06:59:18
Dept is currently working with several global brands from fashion, entertainment and commerce, and will be launching a number of new projects ranging from immersive experiences to NFT marketplaces in the coming weeks.

Omnicom acquires TA Digital to expand global digital transformation capabilities

04-03-2022 | 06:55:33
Omnicom Group Inc. has announced the acquisition of TA Digital as part of its efforts to further expand its digital transformation, content management, commerce and customer experience capabilities.

DoubleVerify earns MRC accreditation across its suite of programmatic targeting services

04-03-2022 | 06:51:54
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced that it has been granted accreditation by the Media Rating Council (MRC) across its suite of programmatic targeting services.

GroupM Canada announces black and diverse media pledge to support media and content creators

04-03-2022 | 06:46:53
GroupM, WPP’s media investment group, has announced their plans to launch a Black and Diverse media commitment that endeavors to have their clients pledge 2+% of their media budgets to Black and diverse media platforms, creators, and audiences in Canada.

Nielsen and Cox Media Group reach multi-year agreement for TV and audio measurement services

04-03-2022 | 06:42:44
With this agreement, Cox Media Group stations will continue to utilize a comprehensive suite of Nielsen measurement services to demonstrate audience value to advertisers.

Carlsberg Group, the Carlsberg Foundation and the Tuborg Foundation donate DKK 75 million to relief efforts in Ukraine

04-03-2022 | 06:39:39
The DKK 75 million will be donated, amongst others, through the Danish branches of recognised international aid organisations.

[eMarketer] How content creators expand their influence beyond social media

04-03-2022 | 06:25:00
For many content creators, Instagram isn’t everything. In the US, 41.0% of creators run websites or blogs to reach their audiences outside of social media.

[Marketing Report] Bob Koigi: The rise and rise of mobile advertising

03-03-2022 | 09:15:00
That growth has been attributed to the growing preference among individuals for mobile devices to obtain information on the go and subsequently the continued transition from desktop PCs to smartphones.


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