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WPP publishes UK Gender Pay Gap Report for 2021

01-04-2022 | 13:14:13
In addition to statutory Gender Pay Gap reporting, WPP publishes the consolidated data for all eligible WPP companies in the UK.

[Vacancy] Paramount is looking for a Content Rating Coordinator

01-04-2022 | 10:44:55
Paramount is directly looking for a Content Rating Coordinator (3 months temporary contract)

CMOtalk and Embassy of Dutch Creativity join forces in Cannes

31-03-2022 | 08:29:00
The objective of the Cannes CMO Experience Masterclass is to stimulate participants with a strong substantive program and to get acquainted with national and worldwide top CMOs.

Havas Group acquires digital marketing agency Front Networks in China

31-03-2022 | 08:22:17
Front Networks will integrate into the Havas Creative network. Its expertise in timely and effective digital storytelling, creating engaging digital content and channel mapping.

Nowergian company Skogluft selects iO to introduce the brand to the Dutch and European market

31-03-2022 | 08:15:00
iO is working for Skogluft. The Norwegian company that makes plant walls intended for use in homes and / or offices. iO was asked to help Skogluft with the brand’s introduction to the Dutch market, and then into more European countries in the future.

Volkswagen Group joins the Initiative for Responsible Mining Assurance

31-03-2022 | 08:10:30
IRMA is an alliance of non-governmental organisations, labor unions, affected communities, investors, mining companies and purchasers of raw materials.

Paramount Global announces $1.0 billion subordinated debt offering

31-03-2022 | 08:05:53
Paramount Global intends to use the net proceeds from the offering, after deducting underwriting discounts and commissions and other fees and expenses related to the offering, for general corporate purposes, including the possible repayment of existing indebtedness.

Smartly.io powers social advertising capabilities for retailers

31-03-2022 | 08:03:45
Smartly.io, the social advertising automation platform for creative and performance marketers, has announced enhanced advertising automation capabilities for retailers and big-box brands.

[eMarketer] Sony’s new video game subscription service takes on Microsoft’s Xbox Game Pass

31-03-2022 | 07:32:58
It will combine its existing PlayStation Plus and PlayStation Now subscription services into a single PlayStation Plus subscription service, which will be offered in three tiers.

Klarna appoints MediaCom as global media agency of record

30-03-2022 | 11:38:10
The agency’s remit excludes North America, where Havas Media Group won the retained account last December.

PRCA and Releasd ignite new partnership for 2022

30-03-2022 | 11:32:57
The Public Relations and Communications Association (PRCA) has partnered with Releasd to give PRCA members exclusive discounted access to Released - a world leading platform that showcases the value and scope of all PR activity. 

World Federation of Advertisers publishes marketing capabilities playbook

30-03-2022 | 11:29:00
World Federation of Advertisers, WFA, has published a new playbook, looking at the challenges facing marketing capabilities leaders when they start a new job.

Eight agencies join The Institute of Practitioners in Advertising membership

30-03-2022 | 11:24:39
The Institute of Practitioners in Advertising, IPA, has announced that Assembly, Brood, Electric Glue, Join the Dots, psLondon, The Lane Agency, Topham Guerin and We are Futures were elected into IPA membership at its quarterly Council meeting.

[eMarketer] Apple could launch a subscription for its iPhones this year

30-03-2022 | 11:03:00
The move could also help reverse weakening consumer demand and encourage shoppers to buy directly from Apple instead of through their mobile carriers or other third-party retailers, maximizing the company’s profits.

The Trade Desk launches certified service partner programme for SMEs

28-03-2022 | 07:32:00
This program expands self-service access to The Trade Desk’s demand-side platform, as client demand for data-driven advertising continues to rise.

DoubleVerify exposes a global fraud scheme targeting advertisers

28-03-2022 | 06:51:00
DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced the discovery of “ViperBot,” a sophisticated advertising fraud scheme that attempts to steal over $8 million each month in ad spend across two of the industry’s most in-demand channels: connected television (CTV) and mobile video.

SAP, Unilever pilot blockchain technology supporting deforestation-free palm oil

25-03-2022 | 07:02:52
SAP and Unilever have announced a pilot of the GreenToken by SAP solution to further increase traceability and transparency in Unilever’s global palm oil supply chain.

European digital publisher Axel Springer selects Outbrain to power its sponsored content recommendations

25-03-2022 | 06:58:48
Outbrain Inc., a recommendation technology company, has announced it had been selected by Axel Springer, Europe’s digital publisher, to power its sponsored content recommendations – placing it among Outbrain’s top ten publisher partners.

Volkswagen Group and Salzgitter AG partner on supply of low-carbon steel from 2025

25-03-2022 | 06:55:27
The companies are announcing a Memorandum of Understanding under which Volkswagen will become one of the first customers for the low-CO2 steel that Salzgitter AG plans to produce on a new production route at its headquarters in Lower Saxony from the end of 2025.

Cirrus Streaming launches new interactive streaming app for broadcasters worldwide

25-03-2022 | 06:48:35
Cirrus Streaming provides the live streaming app to broadcasters free of charge, allowing them to offer their listeners a dedicated listening experience through the iOS and Android-friendly app.

[eMarketer] Cryptocurrency is most popular among higher earners

25-03-2022 | 06:42:12
Gender plays a role as well—half of millennial men hold these digital currencies, while only one-fifth of women in that age group do so.


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