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ITV announces new £80 million Diversity Commissioning Fund
ITV has also created a new £500k development fund to develop ideas that will qualify for the Diversity Commissioning Fund.
Outbrain expands partnership with Japan’s Sankei Digital in multiyear deal
Outbrain Inc. a recommendation technology company, has announced its expanded partnership with Sankei Digital, one of the largest digital publishers in Japan.
Eni and Air Liquide to cooperate for the decarbonization of hard-to-abate industries in Europe
Eni and Air Liquide have entered into a collaboration agreement aimed at assessing decarbonization solutions in the Mediterranean region of Europe, focused on hard-to-abate industrial sectors.
605 to deliver advanced audiences in collaboration with Xandr
As the industry shifts away from traditional guarantees based on age and gender demographic ratings, Advanced Audiences will allow advertisers to define television audiences with greater precision using first- or third-party data.
Streaming adoption grows in Europe despite quality and advertising challenges, Conviva report
While Europe as a whole experienced a 20% increase in streaming viewership, Southern and Western Europe saw roughly double that growth with 44% and 34%, respectively.
[eMarketer] Amazon will capture nearly 40% of the US ecommerce market in 2022
Altogether, the next 14 biggest digital retailers will make up just 31.0%, with the remaining 29.5% of the ecommerce pie going to everybody else.
Outbrain expands partnership with Microsoft to boost business outcomes for media owners and advertisers
Outbrain Inc. a web recommendation platform has announced the expansion of its global partnership with Microsoft utilizing Microsoft Azure and encompassing business, technology and services.
Channel 4 and Motion Content Group launch Fund for ethnically diverse-led indies
Channel 4 and Motion Content Group have launched a multi-million pound fund to boost commissions from small and medium sized ethnically diverse-led production companies.
PRCA and ICCO launch Ukraine Communications Support Network
The Ukraine Communications Support Network (UCSN) is Co-Chaired by Ukrainian communications leader Nataliya Popovych and former ICCO President and PRCA Chair, David Gallagher.
Intercontinental Exchange unveils multi-faceted global brand and ad campaign
Elements of the campaign include contributions from a cast of influencers from varied walks of life, united around the powerful idea of making connections
Global ad investment to grow by 9.2 per cent in 2022, dentsu ad spend report
The twice-yearly report which combines data from over 50 markets globally, anticipates $745 billion will be spent globally.
Regina Buckley named Chief Financial and Strategy Officer of Hearst Magazines
In her new role, Buckley will oversee the financial and strategic planning processes across the business. The announcement was made by Hearst Magazines President Debi Chirichella.
[eMarketer] Retail categories driving ecommerce growth
Auto and parts and food and beverage will be the fastest-growing ecommerce categories; both will see double-digit growth but from a relatively small base.
[Marketing Week] Bob Koigi: Brands, agencies react to Russia-Ukraine conflict
As the protracted conflict pitting Russia against Ukraine escalates, brands, marketers, communicators and advertisers are demonstrating different reactions from withdrawal of services, cancellation of operations to running campaigns in solidarity with the Ukrainian people while calling for an end to the war.
How East African countries compare in happiness index
Uganda has emerged as the happiest country in East African region followed by Kenya, Tanzania and Rwanda.
Havas Group acquires majority stake in performance marketing agency Frontier Australia
Frontier Australia will be integrated into Havas Group’s Edge Performance Network (EPN), the largest global performance marketing network.
Mediahuis Ventures invests in edtech platform Perlego
University students’ outcomes are tightly linked to access to course content, but the current model for acquiring quality educational material does not work for them or for publishers.
AudioValley targets growing gaming market with Targetplay
AudioValley, an international specialist in B2B solutions in digital audio, has unveiled Targetplay, a new division within its Targetspot business unit that will focus on the fast-growing market for audio advertising in video games and apps.
Media buyers increase investment in video advertising, IAB Europe, PubMatic report
Strong growth in online video advertising is being driven by emerging channels and formats but media buyers still seek better measurement solutions.
[eMarketer] US in-store card users will be more than 90% of population by 2023
US in-store payment card users will represent 91.0% of the population by 2023, with 68.6% being debit card users, 60.2% being credit card users, and 17.1% being prepaid card users.
Dept acquires creative studio Hello Monday
Creative studio Hello Monday has joined Dept, one of the fastest growing digital agencies in the world. Hello Monday specializes in creating immersive digital experiences and innovative digital products for global brands including Google, Lego, Intel, Youtube, National Geographic, and Meta.
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