Marketing Report
[eMarketer] US in-store card users will be more than 90% of population by 2023

[eMarketer] US in-store card users will be more than 90% of population by 2023

US in-store payment card users will represent 91.0% of the population by 2023, with 68.6% being debit card users, 60.2% being credit card users, and 17.1% being prepaid card users.

In-store cash users’ share of the population fell sharply between 2019 and 2020, from 80.4% to 76.4%. This decline will continue, though at a smaller rate, with 76.0% of the population using cash by 2023.

There will be 193.4 million debit card users by 2023, outpacing credit card’s 169.8 million users in the same time period.

The number of cash and check users will decline to 214.4 million in 2023 from 219.6 million in 2019.

 eMarketer further says that prepaid card users will increase to 48.2 million by 2023, up from 42.9 million in 2019, with the highest growth rate among card users at 14.3% between 2019 and 2020.

Read the full eMarketer article here

 

www.emarketer.com

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