Marketing Report
[eMarketer] Retail categories driving ecommerce growth

[eMarketer] Retail categories driving ecommerce growth

Auto and parts and food and beverage will be the fastest-growing ecommerce categories; both will see double-digit growth but from a relatively small base.

Computers and consumer electronics and apparel and accessories—two categories that already generate a large portion of sales through ecommerce but are still growing steadily—will be the largest contributors to overall ecommerce sales growth, in terms of dollars.

According to eMarketer, despite overall retail returning to a more normal pace of growth this year, the pandemic will still have an impact on certain product categories. Many of the factors driving growth in 2022 in the four fastest-growing categories will be directly tied to the pandemic and its aftermath.

Auto and parts (30.1% YoY growth): Several pandemic-driven factors revved up demand for used cars, which benefited auto ecommerce companies like Carvana and Vroom. We expect sales from these companies to remain strong in 2022, bolstering sales growth in an ecommerce category with a comparatively underdeveloped ecommerce presence.

Read the full eMarketer article here