Nowergian company Skogluft selects iO to introduce the brand to the Dutch and European market
iO is working for Skogluft. The Norwegian company that makes plant walls intended for use in homes and / or offices. iO was asked to help Skogluft with the brand’s introduction to the Dutch market, and then into more European countries in the future.
Arnoud Duiker, Client Service Director iO Campus Amsterdam: 'It's great to be able to contribute to a brand that can have such a positive impact on people's mental health. There’s 20 years of research to back this up. At iO Campus Amsterdam, we mainly focus on digital marketing. We’re starting this month with the online launch of Skogluft via search, display, and social channels. Later, we’ll also implement conversion optimisation and sales via marketplaces.'
Skogluft can be translated from Norwegian into Dutch as 'forest air'. With the planters developed by Skogluft, complete plant walls can be put together, that bring nature into your home or office.
It has been scientifically proven that plant collections like these offer the same benefits as a walk in the woods. People who work in office spaces with plant walls have increased productivity and suffer from less fatigue and stress.
