[eMarketer] Cryptocurrency is most popular among higher earners

In the US, higher-income millennials are more likely to own cryptocurrency than their lower-earning peers. Some 61% of those making at least six figures per year own crypto, while just 25% of those earning less than $50,000 hold Bitcoin or the like.

Gender plays a role as well—half of millennial men hold these digital currencies, while only one-fifth of women in that age group do so.

 eMarketer  says that the top two reasons US adults buy crypto are for short-term and long-term growth investments, per CivicScience polling from December. Crypto investments are more popular than ever as US adults increasingly favor owning these digital currencies over traditional stocks. And those crypto owners tend to have some spare cash to set aside and, potentially, lose.

Read the full eMarketer article here

www.emarketer.com