[eMarketer] Streaming services are rapidly branching out and bundling up

Facing a congested landscape, streaming services are branching out widely to get themselves in front of increasingly sparse users. Streamers are breaking into new markets and features including live sports, ad-supported subscription tiers, and bundles that resemble the cable packages of old.

Disney is reportedly considering a cheaper, ad-supported subscription tier for Disney+, per The Information.

Verizon is also launching Plus Play, a free platform that bundles various services including Netflix, Disney+, Peloton, and more into a hub where users can keep track of, manage, and be alerted to new deals for subscription services, per The Verge.

Things were bound to arrive here eventually. The number of major streaming competitors has exploded in recent years, and along with that increased volume has come a slowdown in subscribers and hesitancy to sign up for other services.

According to eMarketer, streaming services are battling competition on multiple fronts, and ad-supported tiers with a softer entry price are yet another option that allows competitors to appeal to both cost-conscious consumers and advertisers looking to reach audiences inside walled gardens.

Read the full eMarketer article here

www.emarketer.com