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DHL and Volvo Trucks kick-off new zero emission cooperation with order for up to 44 electric trucks
DHL intends to intensify its transition to heavy electric trucks by deploying a total of 44 new electric Volvo trucks on routes in Europe.
Podcast advertising presents marketers with greater opportunities to increase ROI, report
The latest edition highlights the significant growth in podcast audiences and content, and how brands and advertisers can utilize the medium to amplify reach and ROI.
Samsung Electronics makes eco-conscious efforts with monitor and signage solutions
These new changes join the company’s existing efforts to reduce its environmental footprint across its product portfolio.
Advertising-based video on demand to reach $70 billion in 2027, report
US AVOD will grow by $19 billion to $31 billion by 2027 - remaining the largest country by far.
[eMarketer] US executives spot potential risks in AI
In the US, 56% of executives believe AI technology comes with either significant or somewhat significant potential risk.
Channel 4 and YouTube sign pioneering content and commercial partnership
The new deal represents a major step in Channel 4’s digital transformation as it continues to make significant strides against its five-year Future4 strategy.
BASF and BMW Group bet on renewable raw materials for automotive coatings
The BMW Group is the first carmaker to place its trust in more sustainable automotive OEM coatings certified according to BASF’s biomass balance approach.
Vistar Media acquires Sage+Archer to accelerate programmatic OOH across Europe
Through this deal, Sage+Archer gains a strategic influx of capital to accelerate growth across Europe, now backed by Vistar’s global programmatic marketplace.
The digital out of home market to reach $55 billion by 2030, report
Digital-out-of-home advertising is described as a marketing channel in which promotional media is dynamically and digitally presented in public outdoor places such as airports, subways, bus stops, commercial buildings, and so on.
Hivestack launches research division on programmatic media activation in the metaverse
Hivestack, the world's independent programmatic digital out of home (DOOH) ad tech company, has announced the launch of a new research division that will focus on exploring in-store, programmatic media activation in the metaverse.
Alchimie partners with LG Channels to bolster its footprint in Europe on the AVOD and FAST markets
In the same logic as its partnership with Samsung TV Plus, several million LG Smart TV users in Germany, the UK, France, Spain and Italy now have free access to 23 channels distributed by Alchimie.
[eMarketer] Google brings back Wallet and boosts security with virtual card solution
Google relaunched its Wallet app across most markets and introduced virtual cards for online shopping, per a press release.
EssenceMediacom names key global leadership positions for merged agency
The leadership team represents an equitable balance of the brightest and best global leaders from across Essence and MediaCom.
Carlsberg launches new global campaign with Danish actor Mads Mikkelsen
For the first time, the brand tells the story about the contributions of the Carlsberg Foundations – one of the world’s oldest industrial foundations.
DPG Media becomes co-owner of new streaming platform Whisper
Whisper is a partnership between, among others, Dutch publishers and bookshops, linking a large network of writers, columnists, journalists, reviewers and booksellers.
iO launches marketing traineeship targeting young professionals
After the two years, the trainees will have the opportunity to continue to grow within the organisation, in their chosen specialism. With this initiative, iO is putting its credo 'infinite opportunities' in the spotlight.
Unilever, partners invest in regenerative agriculture through new impact fund
The aim of the fund, which will be managed by Tikehau Capital, will be to promote regenerative agriculture practices.
Esports industry to bring in $1.4 billion In revenues in 2022, report
This amount represents a 22% annual growth in the eSports industry.
[eMarketer] Spotify is the digital audio platform of choice in the US
About two-thirds of the US population ages 12 and older listens to digital audio at least once per week, up 5 percentage points from 2021.
Deutsche Bank partners with the UN Decade of Ocean Science for Sustainable Development in Germany
The partnership with the German Ocean Decade Committee aims to promote ocean literacy in Germany, raise awareness of the ten challenges outlined by the UN Ocean Decade and to act as a link between German and international Ocean Decade activities.
Flemish media sector joins forces for new cross-media measurement system
The new system will combine data from linear media channels, social media, media websites and apps. The new system will measure the consumption of audio, video, sites and socials on all screens for the same media user.
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