Marketing Report
Alchimie partners with LG Channels to bolster its footprint in Europe on the AVOD and FAST markets

Alchimie partners with LG Channels to bolster its footprint in Europe on the AVOD and FAST markets

Alchimie, an over the top subscription video on demand (SVoD) platform featuring original and exclusive thematic channels published jointly with media groups and talents, has announced the strengthening of its footprint in Europe in the AVOD and FAST1 markets following the signing of a partnership with LG Channels.

LG Channels is a free, premium content streaming service to provide an enhanced viewing experience for LG smart TV customers. Alchimie Channels will be available on LG Smart TVs models running webOS 3.0.

In the same logic as its partnership with Samsung TV Plus, several million LG Smart TV users in Germany, the UK, France, Spain and Italy now have free access to 23 channels distributed by Alchimie.

Through this partnership, Alchimie consolidates its position in the promising AVOD and FAST markets.

The 23 channels are available on LG Channels, pre-installed on LG Smart TVs, and are tailored to local content. Addressing many themes, they include for example reports on current affairs with leading brands (Euronews), films and series to discover or rediscover (Movies Central by TVPlayer, Krime), exciting documentaries to explore our world (Explore by TVPlayer) or better understand our society (Humanity Documentaries), dreams and leisure to escape (Luxe TV, Surf World TV, L'Atelier des Chefs, Télézap, Motorsport TV).

Alchimie's platform, its distribution technology and its catalog of quality content allow LG Electronics to offer thematic content that is relevant to its users' expectations.

Pauline Grimaldi d’Esdra, CEO, Alchimie: “We are delighted to sign this partnership with LG Electronics and I thank them for their trust. Benefiting from LG's audience, Alchimie increases the visibility of its channels to the millions of European users. Moreover, this partnership strengthens us on the AVOD and FAST markets on which we wish to develop this year.”