Tagresults

The new feature allows advertisers to discover TikTok’s “diverse system of creators” and involve the broader community in branded initiatives while keeping each creator’s unique voice. Creators get the opportunity to work with brands on branded content.

The service unveiled a vast programming line-up that features more than 70 unique and locally curated channels now live in each country.

Henkel and Schneider Electric, both global leaders in sustainability, have worked together for many years to drive progress toward the shared goal of decarbonization.

The Conscious Advertising Network (CAN) is launching a new manifesto on ‘Climate and Sustainability’, adding to the already 6 existing manifestos aimed to inspire conscious advertising choices.

NielsenIQ Activate is comprised of dedicated applications for hyper-targeted audience building, offer and ads management, and end-to-end measurement.

Dave Roberts, CEO of Primedia Outdoor in Africa since 2012 and Australia's Charles Parry-Okeden have joined the World Out of Home Organization, WOO, global board.

Social media also ranks higher in brand marketers' perception of overall effectiveness than any other media channel, and they plan to reward the channel—some 65% of marketers plan to increase spending.

This has largely been attributed to global shocks and vagaries of the weather. The Russia-Ukraine war and the steep rise of fuel prices have particularly featured as major reasons for the situation we find ourselves in.

HearstX will create experiences for both the physical and the digital worlds, leveraging emerging technology including VR and AR, as well as repurposing the business’ flagship brand events into bespoke, curated experiences.

The merger will accelerate S4Capital’s transition into a technology and innovation firm, powered by the combination of art and science.

DoubleVerify ,DV, a software platform for digital media measurement, data and analytics, has released its 2022 Global Insights Report, analyzing media quality and performance trends from more than one trillion impressions delivered across over 2,100 brands in 80 markets

The data proves that OOH provides an exceptional value compared to other mediums with much higher price tags, like TV and video, radio, and banner ads. 

Viant Technology Inc. a people-based advertising software company, has partnered with IRIS.TV, the only data platform built for video.

Continuing efforts to raise its status among leading cloud providers Amazon Web Services (AWS) and Microsoft Azure, Google Cloud has unleashed its AlloyDB.

Volvo Trucks is opening its very first battery assembly plant. Located in Ghent, Belgium, the plant will supply ready-to-install batteries for Volvo Trucks’ full electric heavy-duty trucks.

Bas brings a world of experience with him, an advertising professional for 15 years, he has both technical and digital knowledge and has worked on campaigns for Google, ARAG, Rabobank, Centraal Beheer, Unilever, Mercedes-Benz, Ford and KPN.

 This partnership drives the expansion of Rapport’s offerings to include a real-time, data-driven programmatic approach to digital out-of-home (DOOH) with the ability to leverage Mediabrands proprietary audiences.

According to the latest research from Mintel, almost one in five (17%) US consumers feel left out of beauty advertisements, rising to a quarter (25%) of Gen Z consumers.

Despite Elon Musk's tumultuous Twitter takeover—which is now temporarily on hold, per Musk—eMarketer doesnt project any major changes in user count associated with executive leadership changes at this time.

This expansion is in partnership with premium streaming providers using Conviva’s real-time cloud sessionization technology.

International marketing and communications platform, Candid has acquired independent UK advertising agency, Creature, for an undisclosed sum. The move bolsters its cross-border presence and builds on its creative capacity.