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CEMEX to operate fully on alternative fuels at UK cement plant

03-06-2022 | 07:54:13
Climafuel is a waste derived fuel which is made using household residual and commercial waste that would otherwise go to landfills. This is another major milestone in CEMEX’s global Future in Action decarbonization strategy.

[eMarketer] Apple's soon-to-be-announced RealityOS could be a game changer for marketers

03-06-2022 | 07:24:54
RealityOS, Apple's purported operating system for its expected augmented and virtual reality (AR/VR) headset, has been discovered in a trademark filing discovered by Vox Media product manager Parker Ortolani.

HCL Technologies launches X to power digital engagement for global consumer brands

02-06-2022 | 10:15:00
Research shows only 13% of organizations have a seamlessly integrated marketing and technology stack and brands rely on many different data sources to unlock customer insights.

New report by Kinesso helps brands navigate digital advertising disruption

02-06-2022 | 10:05:00
The study explores the challenges marketers are facing, where they are in their journey to find solutions, and the five best investments they can make right now – including identity solutions – to ensure their marketing is both effective for the brand and responsible to people.

[eMarketer] US smartphone in-app purchases to pass $40 billion mark this year

02-06-2022 | 10:00:00
US smartphone in-app purchase spending will hit $42.31 billion this year, up 13.0% over 2021. Growth will slow to the single digits over the next few years, and spending will pass the $50 billion mark in 2025.

OpenSolar and GSES create a knowledge platform for Australian solar installers

02-06-2022 | 10:00:00
This is useful not only to keep accreditations up to date for a solar business, but it opens the door to more knowledge for more of a solar company’s employees in the native software environment that they use daily.

Heineken confronts growing work life imbalance with new global campaign

02-06-2022 | 09:30:00
HEINEKEN is addressing this growing work life imbalance with The Closer, an outlandish high-tech bottle opener that immediately shuts all work applications when a bottle of Heineken is opened with it.

MINISO opens new store in Naples, Italy, further strengthening its presence in European markets

01-06-2022 | 09:40:00
Lifestyle retailer MINISO announced it has unveiled its latest store in Naples, Italy. This marks the third store that MINISO has opened in the country in less than a month, following the successful opening of two others in April.

Nielsen and TikTok collaborate to unlock global marketing insights

01-06-2022 | 07:18:00
TikTok’s program brings together leaders in media mix model marketing measurement to drive reporting consistency and quality for advertisers globally, allowing advertisers to gain more insights into the impact of marketing on the short-form video platform.

WPP appoints LJ Louis as Global Chief Talent and Inclusion Officer

01-06-2022 | 07:15:00
LJ will be responsible for growing and enhancing WPP’s DEI, Talent Management, Talent Development and Talent Acquisition strategies across the organization.

Apple expands Today at Apple Creative Studios providing new opportunities to young creatives

01-06-2022 | 07:10:00
The expanded program offers career-building mentorship, training, and resources across a wide range of artistic disciplines, which now include all-new curricula in app design, podcasting, spatial audio production, and filmmaking.

Kantar acquires UK-based app survey platform Qmee

01-06-2022 | 07:07:00
Post-completion, Qmee will become a part of Kantar’s Profiles Division, which is responsible for primary research within Kantar. The transaction is expected to close in June 2022.

Advertising records double digit growth across all markets, study

01-06-2022 | 07:05:00
This exponential growth shows that the digital advertising market has truly bounced back from the challenges and impact of COVID-19.

[eMarketer] UK consumers shun physical wallets in favor of contactless and mobile payments

01-06-2022 | 07:02:00
More than three-quarters (77%) of consumers in the UK have swapped their physical wallets for mobile payments, according to Marqeta research.

Essence appointed as global media agency of record for MPB

31-05-2022 | 13:45:54
MPB, the world’s largest platform for used photography and videography equipment, has announced the appointment of data and measurement led media agency Essence as its global agency of record.

Sony accelerates target to achieve a zero environmental footprint by ten years

31-05-2022 | 13:40:57
The "Road to Zero" plan symbolizes Sony's responsibility for the global environment, and accordingly Sony has set goals for each of the four perspectives of climate change, resources, chemical substances, and biodiversity in drawing a comprehensive roadmap to achieve the goals of the plan.

Emma Morris named Head of Investment at Starcom UK

31-05-2022 | 13:35:00
Starcom UK, part of Publicis Media, has announced the promotion of Emma Morris to the role of Head of Investment.

Kantar Marketplace adds AI-powered digital ad testing to platform

31-05-2022 | 13:30:22
The launch is part of Kantar’s ongoing investment in its digital solutions and is just one of several significant enhancements planned for 2022 - enabling clients to unlock the full potential of their digital campaigns.

[Marketing Week] Bob Koigi: Brands take sustainability agenda to the next level

31-05-2022 | 13:15:00
There has been a spirited effort by global brands to achieve carbon neutrality and embrace sustainability guided by the principle of planet, people and profits.

[eMarketer] Meta calls out app tracking transparency as anti-competitive

31-05-2022 | 13:02:00
The filing follows an April request from the NTIA for public comments regarding the mobile app ecosystem.

[Vacancy] DPG Media is looking for a Full-stack developer NU.nl

30-05-2022 | 08:59:00
DPG Media is directly looking for a Full-stack developer NU.nl


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