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The news comes in advance of Paramount+’s expansion to the UK and Ireland on June 22, Italy in September, Germany, Switzerland, Austria (GSA) and France in December.v

Though traditional TV networks are the primary players in the US upfronts, streaming services will likely emerge as the prime beneficiaries this year.

The winners of the Pharma Lions, Health & Wellness Lions, Outdoor Lions, Print & Publishing Lions and Radio & Audio Lions were all announced during the first live Awards Show of the week.

Patricia Corsi, Chief Digital and Marketing Officer, Bayer Consumer Health says that taking the lead and working across the industry, Bayer shows how creativity can help transform the way, consumers of all ages, engage with healthcare brands.

Spotter, the company fueling the creator economy on YouTube, and Havas Media Group (HMG), the media experience agency, have announced a partnership enabling brands to put money directly into the hands of diverse creators.

The new appointments include global leaders for operations, transformation, product, people and clients, as well as a new global CEO at outcome media specialist Xaxis, which forms part of the new organization.

Deutsche Bank has signed up to the World Green Building Council’s (WGBC) Net Zero Carbon Buildings Commitment, pledging to reduce and compensate operational emissions associated with energy used to light, heat, cool and power buildings, for assets over which it has direct control.

To decarbonize transport, Volvo Trucks are offering battery electric trucks and trucks that run on renewable fuels, such as biogas. In the second half of this decade, a third CO2-neutral option will be added to its product portfolio – fuel cell electric trucks powered by hydrogen.

Users will be able to store payment cards, loyalty and rewards cards, transit tickets, COVID-19 vaccination cards, and select identification documents like driver's licenses.

The appointment of Leon builds on the expansive set of existing capabilities, skillsets and talent that currently resides within Publicis Groupe.

As a member of Prebid.org, joining as a Technology level partner, Hivestack will be able to further support its efforts in driving adoption of an open source unified auction framework for programmatic DOOH and join its peers to help build and shape the ad tech ecosystem.

The partnership reflects Yieldmo’s continuing international expansion, particularly increasing its reach in Europe.

OneScreen.ai, the marketplace provider for buying and selling out-of-home (OOH) advertising, has released new research citing 77% of consumers are noticing their physical surroundings more now than before the pandemic.

Nearly all (94%) of US linear ad impressions were served to just 55% of TV viewers in Q1 2022, according to Samba TV.

DPG Media is directly looking for an Enterprise architect

Publicis Groupe has announced the launch of CitrusAd, powered by Epsilon, the industry-first self-serve retail media platform that unites CitrusAd’s on-site and Epsilon’s off-site capabilities in a single user interface.

The GSMA has appointed Lara Dewar as Chief Marketing Officer (CMO). Ms. Dewar starts effective from 1st June and will report to GSMA Director General, Mats Granryd.

Unilever and Genomatica (Geno), a player in biotech and sustainability, have launched a venture to scale and commercialise alternatives to palm oil and fossil fuel-derived cleansing ingredients.

It is also stepping up to build on the impact created in the inaugural year of Widen the Screen to reach all diverse creators, to Widen our View for, and drive accurate portrayal of, all underrepresented communities.

Hello Colour is a creative design lab built by people of color using a multidisciplinary approach – including brand strategy, illustration and design – to amplify social impact initiatives.

The responsible web infrastructure comes at a critical time when consumers are increasingly opting out of sharing their information for advertising.