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As smartphones and internet technologies become increasingly accessible in Africa, the continent has become a lucrative market for the eCommerce industry. According to the numbers presented by StockApps.com, the African eCommerce market will reach annual revenue of $46.1 billion by 2025.

Sam De Win has been named new Executive Creative Director of iO Belgium A familiar face to give Belgian campuses a creative boost.

TikTok has scrapped plans to bring its live ecommerce initiative to the US and other European markets after a failed UK pilot, per the Financial Times.

WPP has announced it has agreed to acquire the business of Bower House Digital, a marketing technology services agency located in Australia.

Smartly.io, the social advertising automation platform for creative and performance marketers, recently conducted two surveys to understand the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.

The Global Alliance for Responsible Media has announced a series of new guidelines as it marks its third anniversary at the Cannes Lions International Festival of Creativity.

The integration of VideoAmp data into Mediaocean platforms comes at a crucial inflection point for the industry as it seeks to leverage new types of currencies to transact upon.

Against the backdrop of an increasingly fragmented advanced TV landscape, DIRECTV Advertising and Yahoo announced today that they are teaming up to provide buyers with a more seamless way to access addressable TV and streaming inventory.

The DV/Scope3 partnership will provide advertiser and agency customers with a comprehensive campaign-based carbon footprint metric via DV’s flagship service and analytics platform, DV Pinnacle®.

InMobi, a provider of content, monetization and marketing technologies that help businesses fuel growth, has announced a direct integration of its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform.

In its largest pilot to date, Carlsberg Group has revealed the trial of its new Fibre Bottle, putting the bio-based and fully recyclable beer bottle into the hands of consumers for the first time.

Mercedes-Benz is aligning its global production network to manufacture its reshaped product portfolio focused on luxury electric vehicles as the world’s most valuable luxury car brand prepares to go all electric by the end of the decade.

Daan brings with him a wealth of experience. After almost ten years at Accenture in the role of Digital Transformation Manager focusing on various sectors with digital strategy and transformation issues, he continued his career at KLM.

 As part of Locala’s commitment to continued expansion of the award-winning drive-to-store platform, CEO and Founder, Christophe Collet announced the promotion of Ed Silhan to Managing Director & CRO, Americas effective July 1, 2022.

Belgian scale-up, myskillcamp has acquired AI Learning company, Domoscio which will bring new technology to the HR and L&D space.

Channel 4’s 2022 Diversity in Advertising Award returns this year to tackle the ongoing lack of authentic representation and portrayal of disabled people in TV advertising.

Forty-four percent of global consumers have changed their online payment habits partly due to the rising cost of living, according to a Paysafe report published in June, which included a survey of 11,000 consumers across 10 countries.

The deal features renewed carriage of Paramount’s portfolio of broadcast, entertainment, news, and sports networks

The new card can help PayPal shore up its seller relationships and generate revenues.

Content consumers are now paying more attention to advertisements when they are engaged in the content the ad is placed within.

The service grew out of DPG Media's expertise and experience to create B2C campaigns that integrate well across niche sites, display and social media.