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Magnolia Communications, an award-winning full-service B2B demand generation agency, has announced its partnerships with Terminus, ON24 and Active Campaign to provide additional digital marketing services and a 360-degree approach to its clients.

About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up.

Measured, the spend optimization platform for DTC advertisers, has released The State Of DTC Marketing Measurement, a new research report that explores how direct to consumer (DTC) marketers are navigating budget optimization and measurement challenges associated with ongoing upheaval in the advertising industry.

Growth in the historic period resulted from strong economic growth in emerging markets, rise of globalization, rising penetration of e-commerce, rising advertisement expenditure and rapid development in technology.

Essence has been awarded integrated media agency of record duties by automobile company GAC Motor.

In a move to further strengthen its Together strategy to accelerate integration and provide a seamless, agile service for clients, Havas Group has re-established its fully owned village operations in Vietnam, with Alexandre Sompheng taking the helm as Group CEO.

Xandr and emetriq, a German data provider and subsidiary of Deutsche Telekom, have partnered to make real audience targeting across publishers in Connected TV, CTV, possible for the first time.

Nearly half (48%) of all advertisers, agencies, ad tech companies and media owners think the industry is facing its “worst-ever crisis” when it comes to talent, topping off at 54% among agencies, according to new research from WFA and global media advisors MediaSense.

In this newly created position, Ms. Cerda will spearhead a company-wide effort to bring Entravision’s collective global marketing strategies together under a single unified umbrella.

Unilever has announced the global launch of its most sustainable laundry capsule yet, the fastest growing detergent format in many parts of the world.

Growth slowed considerably from last year’s 31% YoY increase, though this was heavily influenced by a post-lockdown spending surge coupled with stimulus payments.

Havas Sports & Entertainment Italia (HSE), the sports marketing team of the Havas Media Group, has signed a multi-year agreement with FILA, a sports and leisure footwear & apparel brand with worldwide distribution.

World Federation of Advertisers, WFA, has welcomed a host of new corporations into its membership in recent months, with 140 multinationals now plugged into the organisation’s peer-to-peer networks.

The leadership programme is designed to drive disability inclusion with the aim of getting companies to build a community of disabled talent who can share their experiences and inform leaders about how to make businesses more inclusive.

Nielsen Four-Screen Ad Deduplication methodology enables media buyers to more clearly understand and better compare YouTube reach inclusive of connected TV (CTV) to linear TV ad buys.

Mobile app advertising refers to a monetizing strategy that enables advertisers to promote their products and services on smartphone applications.

The retail media network harnesses Kohl’s omnichannel presence, knowledge of its customer base, and 60-year history in retail to connect brands with their intended audiences and provide valuable business insights that demonstrate measurable results.

Amazon launched Seller Wallet, which extends and consolidates the tools for independent third-party sellers on its platform, per a press release.

The club has 184, 400,000 followers across its social media platforms. These include Facebook (77 million), Instagram (59.2 million), Twitter (31.9 million), and TikTok (16.3 million).

Users remain most satisfied with search engines and information despite a 1.3% dip to 75.

MGID, a global advertising platform, has announced an exclusive multi-year agreement with premium digital publishing power-house G/O Media.