[eMarketer] Half of millennials and Gen Z splash out on video games

About half of internet users ages 10 to 41 spend money on video games worldwide, and younger users are more likely to cough up.

The global gaming market will hit $200 billion in 2023, and in-game purchases of subscriptions and virtual goods, as well as microtransactions, will help boost revenues, especially as Gen Z enters the workforce and has more money to spend.

That said, gaming is a relatively inexpensive pastime, and the low price tag is part of the appeal.

According to eMarketer, with a potential recession looming, cost-conscious gamers may be cutting back on these discretionary purchases, but the industry is expected to stay in good shape as the bulk of its revenues comes from advertising.

Read the full eMarketer article here

www.emarketer.com