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Media owners, advertisers and agencies in Sweden now have access to Outdoor Impact 2.0, a new OOH measurement system designed by Ipsos to evolve the understanding of Out of Home audiences.

Not only will technology companies increase their lobbying expenditures, they are likely to diversify how their money is spent to evenly spread out pressure on regulators.

GroupM, WPP’s media investment group, has introduced the approach it will take to measure and reduce ad-based carbon emissions using a newly developed global carbon measurement framework.

The lack of transparency, alongside control, were the main concerns for respondents – 58% don’t know how data is being used, and 75% don’t have control over their data.

The funds raised will be utilised for refinancing existing debt and to support the company’s expansion plans for renewable energy production through its wind and solar hybrid projects.

The increasing mobile usage in emerging countries, rising awareness regarding esports, and increasing popularity of video games are expected to fuel the market growth during the forecast period.

The consumer data underscores a trend of decreasing consumer trust with targeted advertising.

Brands are looking to gaming as another way to draw new consumers, especially younger ones. There is big money in mobile gaming, particularly, and the industry is bringing changes to marketing and brand engagement.

Customer acquisition costs have increased by as much as 60% in the last five years according to industry estimates.

The Melbourne-based account includes media strategy, and Myer’s full online and offline planning and investment duties.

The partnership will establish Hogarth Final Pixel as a worldwide leader in using virtual production to power end-to-end content creation, bringing to life this new approach for creating and making, for both clients and WPP agency partners.

 Sourcepoint’s proprietary platform allows advertisers to ensure media quality by analyzing how media inventory suppliers comply with consumer privacy regulations like CCPA and GDPR.

SimplicityDX, the edge experience company, has announced new research showing that escalating customer acquisition costs are impacting e-commerce profitability for brands and retailers.

The new partnership covers a majority of Nexstar Digital’s portfolio including local station websites and apps, NewsNation, and The Hill. This allows Nexstar Digital to scale its online inRead inventory, while increasing video and display ad monetization.

CommerceIQ, the Retail Ecommerce Management Platform, has acquired e.fundamentals, a digital shelf analytics (DSA) provider headquartered in the UK. 

Record-high inflation, the war in Ukraine, and fears of a looming recession are all slowing deal activity. Technology firms have been hit particularly hard after attaining record levels in 2021.

WPP has announced that it is acquiring Corebiz, a Latin American ecommerce agency specialising in VTEX implementation, one of the largest enterprise digital commerce platforms in the region.

ITV has published its Diversity Acceleration Plan report 2022, detailing progress so far, the next phase of its Diversity and Inclusion strategy, and a new target for colleagues from working-class backgrounds.

Flow is an innovative housing concept that has its origins in a desire to make the best possible use of wood: the source of an unparalleled supply of high-quality, affordable homes.

Teampay for Marketers is a first-of-its-kind personalized offering designed specifically to help marketers spend at the speed of business–with proactive controls, upfront approvals, Slack and Teams integrations and real-time spend visibility.

Adriel is an intuitive plug-and-play platform that enables marketers to connect, manage, and optimize an unlimited number of digital advertising accounts in a central workspace.