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Kasi Insight and Creative VMLY&R partner to deliver data-driven marketing for brands
To help businesses and brands accelerate their growth and win across the continent, Kasi Insight, Africa’s decision’s intelligence company and Creative VMLY&R Kenya, a marketing agency, have announced a new partnership to help brands win over consumers with smart and data driven marketing.
Logitech ranked among top 1% of sustainable companies
This places Logitech in the top 1% of sustainability rated companies, having been previously Gold rated at top 5% of rated companies for several years now.
JOLT and ADS-TEC Energy launch ultra-fast charging stations in European cities
JOLT Energy and ADS-TEC Energ, as part of their strategic partnership, have announced that the introduction of ultra-fast charging stations in major European cities and the United States is gaining momentum.
[eMarketer] 5G will make up majority of smartphone shipments
This year, for the first time, 5G phones will make up the majority, or 56%, of smartphone shipments worldwide.
[Marketing Week] Bob Koigi: Measuring the value and worth of brands
Brands continue to outsmart each other in the eyes of consumers as competition across social media, service delivery and sustainable practices heats up.
Hamburg-based sportswear start-up Smilodox signs professional athletes Khamzat Chimaev and Eva Lys
With its high-quality and stylish sports and streetwear, the sports brand Smilodox GmbH & Co.KG is highly popular among sports enthusiasts.
Havas Media Group launches Havas Market in Singapore
Designed to create a more meaningful shopping experience for consumers, Havas Market provides an end-to-end solution that aims to support clients looking to transform their commerce approach in order to reach an engaged audience across a highly competitive category.
Deutsche Bank bolsters sustainability activities with appointment of Chief Sustainability Officer
Deutsche Bank is strengthening its sustainability efforts. As Chief Sustainability Officer, Jörg Eigendorf will continue to expand the bank’s sustainability area with a view to further developing the strategy and implementing it with more intensity.
Edelman launches global financial communications boutique
The global launch brings together under one brand Edelman’s Financial Communications and Financial Services teams, combining specialized industry knowledge with global scale and localized expertise.
Hilton introduces first global brand platform putting the hotels back into hotel marketing
Hilton is shaking up hotel marketing and advertising with the announcement of its first global brand platform that identifies what has been missing from hotel marketing – the hotel stay.
Matterkind releases report exploring diversity, equity and inclusion across advertising
Matterkind, IPG’s activation intelligence company, has debuted a new report exploring how advertisers can embrace DEI to usher in a new era of responsible marketing and advertising.
[eMarketer] Nearly a third of US population has never heard of the metaverse
Around one-quarter of people in the US ages 13 to 34 are fans of the metaverse. But for every person who gives it a thumbs-up, there are about two in that age group who dislike or have never heard of the concept.
Locala appoints Roxane Serruys as Sales Director, Belgium
Locala, the worldwide player in driving consumers to stores and proving the results, has announced the appointment of Roxane Serruys to Sales Director for Belgium.
A third of users are likely to cancel a streaming subscription in the next year, study
The Global Streaming Study by Simon-Kucher & Partners shows that close to two thirds of US users have either canceled a subscription or are likely to cancel a subscription in the next 12 months.
Comcast Advertising reveals how free ad-supported streaming TV is changing the TV advertising landscape
Comcast Advertising has released a new report entitled “Free Ad-Supported Streaming TV: Why More Advertisers (and Consumers) Are Going F.A.S.T.”
Hivestack launches programmatic Digital Out of Home (DOOH) marketplace in South Africa, inks partnership with Xaxis
Xaxis South Africa has announced it’s partnership with Hivestack, the world’s programmatic digital out of home (DOOH) ad tech company, to drive the future of OOH solution in the South Africa market.
StackAdapt launches into emerging in-game channel with new inventory
StackAdapt, the self-serve programmatic advertising platform, has announced it is launching the emerging channel of in-game inventory, adding a new element of non-intrusive, highly visible advertising to StackAdapt’s robust multi-channel offering.
[eMarketer] Marketing and retail AI applications pay off for brands
AI applications are becoming more common across functions including supply chain, product, and back office. Brands are using AI tools to generate deep customer insights, track supplier pricing, and more.
Financial Times appoints Essence to handle media planning, buying and strategy
The move aims to focus on a single customer view to improve the end-to-end consumer experience and extend the customer lifetime value of Financial Times readers.
Targetspot signs video partnership with ShowHeroes
Targetspot, a global player in AdTech and digital audio monetisation, has announced a highly promising agreement with ShowHeroes, an independent video solutions provider.
DEPT joins the MuleSoft Partner Programme
Using MuleSoft, companies can integrate data from siloed apps and systems and automate complete workflows more efficiently to deliver seamless digital experiences, faster.
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