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Emerald Holding, Inc. has announced that it has completed the acquisition of all of the assets comprising the business known as Advertising Week from Stillwell Partners.

Creators are the lifeblood of YouTube, and it’s becoming increasingly clear that they have the power to move audiences to new features or formats, as well as sway purchase decisions.

The launch is an important step for Paramount+. It’s the start of its expansion into Europe, and the chance to bring Paramount Global’s portfolio of iconic TV shows and blockbuster movies to a new audience.

dunnhumby, a global player in Customer Data Science, has appointed Stacy Gratz as Regional Managing Director for Media, to lead strategic media planning and sales in the UK region, for the Tesco Media & Insight Platform.

Google and Meta Platforms have had a dominant combined share of the digital advertising market for years, but their hold on the sector is easing.

The market is driven by growth in mobile classified advertising, the low cost of online advertising, and rapidly declining print advertising.

Off The Record is directly looking for an Experiment Designer / Growth Marketer

Hivestack, the independent programmatic digital out of home (DOOH) ad tech company has announced the appointment of Benjamin Abbatiello as new Global SVP, Publisher Solutions.

The new Creative B2B Lions, were awarded, alongside the Direct Lions, Media Lions, Creative Data Lions, PR Lions, and Social & Influencer Lions.

The Institute of Practitioners in Advertising, IPA, has announced that Craft Media, IMA-HOME, M&C Saatchi Performance UK, Octagon UK, Plug Media, Raw London and Recipe Media were elected into IPA membership at its quarterly Council meeting.

Volkswagen's transformation into a tech company will now be accompanied by a TikTok channel called "newauto" - the name of the Group's strategy.

US customers will also only be able to send transactions marked as “friends and family” to other customer PayPal accounts, not to PayPal business accounts.

WPP and the Ukrainian Government today announced a partnership to attract investment into Ukraine and help rebuild its economy.

Cannes Lions has announced the winners of the Brand Experience & Activation Lions, Innovation Lions, Mobile Lions, Creative Effectiveness Lions, Creative Strategy Lions, Creative Commerce Lions and Creative Business Transformation Lions in the third Awards Show of the week, live from Cannes, France.

GroupM’s Essence has won the Nationwide media business as part of a new integrated agency team structure across the WPP network that brings creative, media and advanced data and analytics together to drive unique marketing results for the Fortune 100 company.

New research conducted by MAGNA Media Trials, MAGNA’s proprietary research offering, in partnership with Twitter, quantifies the benefits and drivers of brand cultural relevance today.

In what have been a challenging few years for everyone, the out-of-home (OOH) sector has demonstrated its ability to innovate and has undergone a significant transformation, facilitated by the increasing adoption of programmatic technology.

Digital audio has been taking up more than an hour per day of US adults’ time since 2016, and 2022 will be another year of solid growth.

World Federation of Advertisers, WFA, is launching a Global DEI Charter for Change at Cannes Lions, with the aim of driving real actions and improving the lived experiences for multiple groups working in the marketing industry.

The Film Craft Lions, celebrating onscreen artistry, received 1,711 entries. The jury chose to award 54 Lions: 11 Gold,  17 Silver and 25 Bronze.

The campus that teaches its students to program in an innovative, autonomous way also wants to provide an answer in Flanders to the growing shortage of IT employees.