Seven agencies join UK’s Institute of Practitioners in Advertising
The Institute of Practitioners in Advertising, IPA, has announced that Craft Media, IMA-HOME, M&C Saatchi Performance UK, Octagon UK, Plug Media, Raw London and Recipe Media were elected into IPA membership at its quarterly Council meeting.
The new members include:
Craft Media
Craft is a female-founded communication consultancy based in London. They strive to ensure that a brand’s spend is rooted in a clear strategy and executed with craft.
IMA-HOME
IMA-Home are a fearless, fun-loving family who promise to boldly grow by delivering on their values of ‘courage over comfort’, ‘creative spirit’ and ‘more than me’. They have offices in Leeds, London, Gibraltar and Sydney.
M&C Saatchi Performance UK
Founded in 2006, M&C Saatchi Performance is an agency built on serving brands in the modern landscape, where everything is measurable and accountable across digital touchpoints, at all times. Part of a global network, their UK office is in London.
Octagon UK
Octagon is a creative agency in sport, entertainment and culture. Octagon has UK offices in London and Manchester plus a further 30 offices around the world and is part of Interpublic Group (IPG).
Plug Media
Plug Media is a purpose-driven digital advertising consultancy that strives for excellence. Based in London, Plug bring together strategic advice, tech know-how and creative brilliance to help brands achieve marketing success across multiple digital channels and marketplaces.
Raw London
Raw London create strategies and campaigns designed to change perceptions and unlock action. Driven by insight and a unique collaborative methodology, they are transforming the future for brands and humanitarian causes, winning awards for impact and creativity along the way. As a certified B Corporation, Raw London meet the highest standards of verified social and environmental performance, transparency and accountability.
Recipe Media
Recipe Media was founded in 2017 and is the media planning and buying arm of Recipe. Recipe is an independent, full-service advertising agency that built media, strategy and creative around a production core. Their offices are in London.
Patrick Mills, Director of Membership & Professional Development, IPA: "I’m delighted to welcome Craft Media, IMA-HOME, M&C Saatchi Performance UK, Octagon UK, Plug Media, Raw London and Recipe Media into IPA membership and look forward to working with them over the coming months and years.
The last two years have been incredibly difficult for everyone and all industries. It is heartening to see so many agencies looking to join the IPA at a time when the advertising industry and wider economy starting to build back from the impact of the pandemic.”
