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Samsung Electronics expands paper-free system to 11,000 services centers worldwide

13-06-2022 | 16:13:28
The system aims to transition from the paper documentation previously provided to customers regarding their product repair, such as service records and receipts, to electronic documentation sent via message or email.

PR salaries go up to help employees meet rising cost of living, PRCA Confidence Tracker

13-06-2022 | 16:10:52
More than two-thirds (67%) of PR agencies around the world are increasing salaries to help staff meet the rising cost of living, according to the latest PRCA ICCO Confidence Tracker research.

[eMarketer] Amazon ends $7.7 billion quest to purchase cricket rights

13-06-2022 | 16:06:45
According to those familiar with the situation, the commerce and media giant decided to walk away from the auction rather than engage in competitive bidding.

Cannes Lions first 2022 shortlists announced

12-06-2022 | 11:28:56
Cannes Lions has revealed the shortlists for the 2022 Glass: The Lion for Change, Innovation Lions and Titanium Lions. The shortlisted entrants will present their work directly to jury members virtually ahead of the Festival.

[Marketing Report] Bob Koigi: How Augmented Reality ads are influencing consumers’ purchasing decisions

10-06-2022 | 09:42:00
As technology evolves, brands world over continue to recognize and harness the power and capabilities of Augmented Reality (AR) Lenses, which allow consumers to enhance the world around them.

ELLE UK and Nike in a campaign to celebrate UEFA Women’s EURO 2022 Championship

10-06-2022 | 07:53:54
The campaign, which celebrates football at all levels, is brought to life with three limited-edition ELLE UK covers featuring inspiring women who are leading change in the sport to create the future of football, both on and off the pitch.

Bayer makes $160 million commitment to Zero Hunger Pledge

10-06-2022 | 07:50:25
The Pledge, in the context of the UN Food Systems Summit of 2021 and as a part of the Summit’s Zero Hunger Coalition, recognizes the need for governments and the private sector to work together to end food scarcity.

Techniek College Rotterdam partners with iO for construction of a digital platform

10-06-2022 | 07:39:20
The aim: to help students and professionals when choosing technical education and to build a contemporary image of technology.

Balance between ads and content optimizes user attention, study

10-06-2022 | 07:36:14
Havas Media Group and Teads have unveiled “Project Trinity,” a collaborative research study on the drivers of user engagement in publisher environments.

Yahoo joins Salesforce AppExchange to better connect with customers

10-06-2022 | 07:32:54
Yahoo has joined the expanded Marketing Cloud Customer Data Platform ecosystem on Salesforce AppExchange, empowering brands to better understand their customers, drive personalization and relevancy at scale, and unlock new opportunities that accelerate business growth.

[eMarketer] Google’s new smartwatch could take market share away from the Apple Watch

10-06-2022 | 07:02:22
Apple’s rise in Watch shipments coincides with US consumers’ heightened interest in digitally tracking their health information.

Australia’s SBS adopts Xandr’s video header bidding solution

09-06-2022 | 09:03:10
 Xandr has announced that Special Broadcasting Service (SBS), Australia’s most diverse broadcaster, has expanded the use of its sell side platform Monetize SSP to include Prebid Server Premium.

DPG Media makes Tweakers third-party tracking-free

09-06-2022 | 08:59:48
By disabling third-party visitor tracking and moving to contextual advertising, the website can better serve both advertisers and visitors.

Comscore adds CTV Measurement to Video Metrix Multi-Platform in Europe

09-06-2022 | 08:56:28
As a result, Comscore is the first international measurement provider to deliver complete audience measurement across YouTube’s largest platforms at the device level–PC, mobile and connected TV.

INEO announces advertisement partnership with Western Media Group

09-06-2022 | 08:49:07
INEO Tech Corp. , the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, has announced a partnership with Western Media Group to market INEO's digital-out-of-home advertising inventory to brands and advertisers.

Sharethrough launches its First Green Media Products to decarbonize programmatic advertising supply chain

09-06-2022 | 08:44:31
Green Media Products measure the emissions from an entire programmatic advertising campaign using Scope3 data and contribute the social cost of carbon to high quality carbon removal projects.

[eMarketer] YouTube is no longer a mostly mobile platform

09-06-2022 | 08:19:13
US adults are spending more time watching YouTube on connected TVs and less time watching it on mobile devices.

DEPT launches its Creative Automation Practice

08-06-2022 | 08:21:15
Global digital agency DEPT has announced the launch of its dedicated Creative Automation Practice, helping brands to supercharge their creative output through technology.

AXA and Philips joins World Federation of Advertisers' Planet Pledge

08-06-2022 | 08:18:00
World Federation of Advertisers, WFA, has announced two new signatories to its flagship sustainability programme, Planet Pledge, and a new learning hub to enable members to further educate teams on the positive climate impact that marketing can have.

Augmented Reality ads influence consumers’ purchasing decisions, study

08-06-2022 | 08:12:34
The study aimed to uncover the true capabilities of AR ads (Lenses), as well as understand the role of AR ads in the consumer purchase journey.

Volvo CE delivers construction machine built using fossil-free steel to customer

08-06-2022 | 08:07:11
In the latest step on its path toward carbon neutrality, Volvo Construction Equipment (Volvo CE) becomes the first manufacturer to deliver a construction machine built using fossil-free steel to a customer.


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