INEO announces advertisement partnership with Western Media Group
INEO Tech Corp. , the innovative developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, has announced a partnership with Western Media Group to market INEO's digital-out-of-home advertising inventory to brands and advertisers.
Based in Vancouver BC, Western Media has been successfully selling digital and traditional advertising on a national level for 14 years and has developed an internationally respected programmatic advertising trading desk.
Kyle Hall, CEO, INEO: "Our new partnership with Western Media will provide a large boost to our ad sales efforts. Western Media has already sold placements on the INEO Media Network to well respected national and regional brands, with several starting to run this month. With Western Media and our internal ad sales team working side by side, this will be a strong catalyst for the growth of INEO's advertising revenue."
Frank Halbach, Managing Director of Media Sales, INEO: "Western Media is a dynamic organization and has always been on the cutting edge of programmatic ad placement, which is now revolutionizing the Out-of-Home advertising industry. The INEO Media Network will benefit from Western Media's long-standing relationships with advertising agencies and media buyers across North America who can fill our digital screens with targeted advertising content."
David St. Laurent, CEO, Western Media: "We find this new partnership with INEO very exciting and believe from initial conversations with our advertising partners that there is a lot of interest in INEO's network. We are looking forward to working with INEO and placing advertising on INEO's growing Retail Media Network of in-store digital signage. INEO's patented technology delivers a unique ability to target consumers as they enter retail stores which advertisers find very alluring. We will help INEO showcase this advantage to the benefit of advertisers and work together to ensure success."
INEO's Retail Media Network reaches over 2.4 million motivated shoppers each month with highly visible digital display screens at the entrance of retail stores. INEO's intelligent demographic and analytics data enables unprecedented visibility and targeting for location-based advertising by brands and advertisers.
