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As ecommerce sales begin to soften, retailers in the US and China are leaning on shopping events to spur consumer spending.

creative digital agency iO has acquired Amersfoort-based ontent marketing agency LVB. LVB which was awarded a SAN Accent earlier this month, and iO see massive opportunities to help clients to excel in the areas of strategy, content and creation, marketing, and technology.

 Following an Upfront season that lacked significant conversation about measurement, GroupM has developed a roadmap for audience measurement partners to drive the industry towards improved measurement standards.

The International News Media Association (INMA) has elected Gert Ysebaert as vice-president of its governing board of directors at its annual business meeting.

Accenture and Microsoft, together with their joint venture Avanade, are joining forces to tackle climate change, one of the most critical and urgent challenges for both businesses and people.

Husqvarna Group’s largest division, Husqvarna Forest & Garden, is now joining the Power for All Alliance with selected products.

PayPal users only choose PayPal Checkout about 50% of the time it's available to them—and PayPal thinks it can do better.

As part of DEPT’s mission as a Certified B Corporation, the agency is focused on having a positive impact on clients, employees and society as a whole.

It focuses on how media, sports, and entertainment companies should respond to the post-COVID world, by both capitalizing on existing opportunities and transforming their business to remain attractive to consumers.

Globally, media owners’ advertising revenues will grow by over 9.2% this year to nearly $828 billion, that is 32% above the pre-COVID level of 2019 according to MAGNA’s “Global Ad Forecast”

In this new role, which aligns with WPP’s country leadership structure in other major markets, Michael will represent the company in its largest market worldwide. WPP employs approximately 20,000 people in the US, where it has annual revenues of around $6 billion.

DPG Media’s sports and entertainment platform , AD, recently launched a brand new video-on-demand platform on the site and in the app: Play.

Adobe has announced new services in Adobe Analytics, delivering a single workspace for brands to unify data and insights across all media types, now including the metaverse and streaming media.

Amazon plans to launch Prime Air drone deliveries in Lockeford, California, later this year, the company announced on its blog.

Starcom has promoted Sophie Barr and Danny Weitzkorn to Managing Partners, welcoming them onto the Starcom UK Leadership team led by CEO Nadine Young.

GroupM, WPP's media investment group, has partnered with media companies across the advertising industry to create new standards in streaming viewability and CTV measurement.

As the market dynamics impact the supply and demand curves, decision-makers aim to determine the best way to use various financial tools to stem various strategies for speeding the growth and reducing the risks.

Customers using the Amazon shopping app on iOS can use Virtual Try-On for Shoes to visualize thousands of sneaker styles from brands including New Balance, adidas, Reebok, Puma, Superga, Lacoste, Asics, and Saucony.

The platform, designed and built by Fiverr, and backed by visionaries, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent.

Approximately 17% of all ads delivered through connected TV (CTV) devices like dongles or gaming consoles are playing while televisions are off, costing marketers $1 billion per year in wasted ad spend, according to a report from GroupM and iSpot.

Procter & Gamble, P&G, has announced a major expansion of its environmental sustainability efforts that will make more water available in critically water-stressed areas around the world.