iO acquires content marketing agency LVB
creative digital agency iO has acquired Amersfoort-based ontent marketing agency LVB. LVB which was awarded a SAN Accent earlier this month, and iO see massive opportunities to help clients to excel in the areas of strategy, content and creation, marketing, and technology.
Aart Lensink, founder, LVB: "Our agency has been established since 1996 so we clearly think long term. Looking at the long term is key to achieving great, sustainable successes. This is reflected in our vision of building brands. Sustainable brands with a strong competitive advantage are built step by step. Based on a clear strategy, you can develop creative ideas year after year. For us, as an agency, we have always kept the long term in mind. In iO ,we have found a partner that is committed to developing digital ecosystems for companies and brands to grow sustainably. We believe this is essential to build brands that retain their value."
Pieter Janssens, CEO, iO: "iO wants clients to excel in the areas of strategy, content and creation, marketing, and technology. Not only does LVB bring a unique vision on brand building, but also brings a lot of talent, knowledge, and experience in the field of video, brand publishing and integrated brand campaigns. Another benefit is that LVB has strong representation in the fields of finance and the public sector, among other things. When you put this all together, we see so many opportunities for joint growth that will benefit all our clients. This joint commitment gives us confidence to look to the future."
Aart Lensink and his three co-entrepreneurs at LVB will continue their work at iO full-time. LVB will become part of iO Campus Utrecht, which is moving to a brand-new location in the old V&D department store at Hoog Catharijne at the end of this year.
The new campus will be home to around 200 specialists including the sixty LVB marketing professionals. In the Netherlands, iO has campuses in Amsterdam, Rotterdam, Eindhoven, and Den Bosch and beyond in Gothenburg, Stockholm, Sofia, Antwerp, Brussels, Ghent and Herentals.
