Tagresults

All seven – out of 18 CMOs who have been inducted into the CMO Hall of Fame – have featured at least five times on the Forbes World’s Most Influential CMO list, which was first published in 2012.

The impact management system includes end-to-end services helping entities — large or small, nonprofit or corporation — develop and execute data-driven marketing and sustainability strategies.

&.media group is a full service media & content group with its headquarters in Amsterdam.

The digital retail juggernaut booked event spaces and loaded them with goods that would be on sale on Prime Day. Think: bathrooms stocked with cosmetics and bedrooms loaded with home furnishings.

Locala, the recognized leader in driving consumers to stores and proving the results, has announced new data insights capabilities as part of its drive-to-store strategy.

Founded in Bristol in 2013, the centre of excellence for natural history programming, the Bafta, Emmy and Academy award winning producer has produced hundreds of hours of content which is watched, and sold, in nearly 200 countries.

The research shows that the pandemic has impacted marketers’ confidence when working on international projects, with nearly half (48%) now finding it more difficult.

DoubleVerify, DV, a software platform for digital media measurement, data and analytics, has announced a first-of-its kind, exclusive partnership with Reddit to enable media verification and maximize advertiser performance across its dynamic, user generated content environment.

Global is directly looking for a Network Producer, Heart at Leicester Square - London

In the US, Twitter will lose 1.4 million monthly users between 2022 and 2026.

Havas Media Group (HMG) has unveiled Havas Business, a new global offering which aims to disrupt B2B marketing with a ‘boardroom-ready’ marketing solution that unlocks meaningful value and growth in B2B for brands.

As an Amazon Advertising partner, SMT is dedicated to executing the best possible service and results for its current and future client roster.

The Institute of Practitioners in Advertising, IPA, has launched a new mentoring offering to help retain and develop the careers of its agency employees and to help grow their businesses. It is based uniquely on mentees ‘pitching’ their need and was officially announced at the IPA Business Growth Conference.

Comcast Advertising has announced that James Rooke has been named to the role of President. In this position, Rooke will oversee the operation of the company, whose brands include Effectv, FreeWheel and AudienceXpress.

As user-level tracking diminishes due to consumer privacy concerns, media mix modeling provides a solution to the new measurement challenges marketers face.

Production will start in 2025. With immediate effect, responsibility for global battery business is to be held by the newly created company “PowerCo”.

With more than 440 million monthly active users, Pinterest has developed into a site where consumers fall in love with goods and companies they had no idea existed.

As smartphones and internet technologies become increasingly accessible, brands are training their eyes on influencer advertising that continues to gain traction. This is according to a recent report by Stockapps.

Launching in January 2023, the new company will enable clients to leverage a full range of industry-leading design expertise, driving growth and transformation through consumer, business, lifestyle and experience design.

Premium content and experience business, Hearst UK, has announced the appointment of Alison Forth as Director of PR and Communications.

The alliance will see the Swedish multinational leverage Google Cloud's extensive data analytics capabilities and secure, sustainable global infrastructure to further enhance its customer experience and supply chain enablement.