Locala partners with Happydemics to bring more insights to drive-to-store marketers
Locala, the recognized leader in driving consumers to stores and proving the results, has announced new data insights capabilities as part of its drive-to-store strategy.
Co-built with brand performance measurement platform Happydemics, the data study gives Insight Managers access to automated reporting including both quantitative and qualitative data about their drive-to-store strategy.
Pierre Padiou, VP Partnership, Locala: “Our ability to measure brand lift plays a critical role in our drive-to-store strategy. Adding Happydemics’ targeted surveys to our campaign insights provides us with another layer of market knowledge to give our clients a competitive advantage.”
With brand lift monitoring reports, advertisers will be able to rely on valuable metrics like local store implantation data to target audiences efficiently. The joint study also includes automated reporting features to monitor KPI and track progress multiple times a year from a reliable third-party partner.
Benvenuto Alfieri, Italy Country Manager, Locala: “Our clients want to be able to measure the return on their investment in digital activation campaigns. Giving them a tool to measure brand awareness by combining Locala’s trusted data and Happydemics’ insights provides a critical asset to conquest the competition.”
By joining forces to provide advertisers with a SaaS platform giving access to key insights to increase brand awareness, Locala and Happydemics are able to offer a scalable solution to customers worldwide.
Virginie Chesnais, Chief Marketing Officer, Happydemics: “This is a game changer for Marketing Managers who oversee a portfolio of international brands and need to validate their strategy performance. We are delighted to join a trusted partner to facilitate access to concrete metrics and offer a SaaS tool that meets the needs of brands with an international reach.”
