[eMarketer] Google’s new smartwatch could take market share away from the Apple Watch

Apple Watch shipments grew 6.6% year-over-year during Q1’22, catapulting Apple to nearly 31% of wearables market share, according to new data from the International Data Corporation (IDC).

Apple’s rise in Watch shipments coincides with US consumers’ heightened interest in digitally tracking their health information.

40% of healthcare professionals “strongly agree” or “agree” their patients’ use of wearable devices has grown since the start of the pandemic, according to a SSCG MAP MD survey of 3,239 providers.

Apple grew its lead as the top wearables shipper in Q1 while top competitors like Samsung shipped even less devices than the year before.

Google didn’t make it to IDC’s list this year, but the company’s new Pixel Watch could eventually come for the Apple Watch.

eMarketer posits that Apple’s huge lead in market share will undoubtedly make it difficult for other smartwatch vendors to catch up this year. But if consumers get on board, Google’s newly debuted Pixel watch could be a game changer.

Unlike Fitbit, which is compatible with iPhones and Android smartphones, the Pixel Watch will be compatible with Android phones only.

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