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Smartly.io, the social advertising automation platform for creative and performance marketers, has announced it is TikTok’s first-to-market campaign and ads partner to launch TikTok’s new ad solution, Shopping Ads, for advertisers to begin testing ahead of the 2022 holiday season.

The membership of the company´s Loctite 3D Printing business underlines the commitment to sustainability initiatives and aims to open up discussions on the environmental benefits of additive design and foster the adoption of (AM) in the future.

US digital retail media ad spending will reach $61.15 billion by the end of our forecast period in 2024.

These include a roadmap to achieve net zero carbon emissions across the entire value chain by 2040, from the barley in the fields to the beer in hand.

ContextLogic Inc., one of the world’s largest mobile ecommerce platforms, has announced the launch of its global integrated brand campaign, ‘You Wish.’ The multi-channel, multi-market campaign brings to life the experience of shopping on Wish - where the emphasis is on discovery, fun and bargains.

ITV has announced the appointment of Mother’s Niki Garner as the new Director in charge of ITV’s in-house advertising agency, ITV Creative. Niki takes on the role following the departure of Matt Scarff earlier this year.

The audio advertising market was evaluated at $31.811 billion in 2020 and is projected to grow at a CAGR of 5.07% during the forecast period. This is according to a report by Research and Markets.

When done right, each ad type drives lower funnel metrics for brands and positively impacts long term branding.

Though Maps is expected to be the next platform for ads, they could also soon arrive on Apple Podcasts and Books, among other apps.

Global audio advertising market is taking pride of place as audio becomes increasingly appealing for brand advertising since it can be presented in an open environment.

As per the report, the global in-game advertising industry was pegged at $6.8 billion in 2021, and is expected to reach $17.6 billion by 2030, growing at a CAGR of 11.0% from 2022 to 2030.

The gaming computer market is poised to grow by $50.02 billion during 2022-2026, accelerating at a Compound Annual Growth Rate of 15.66% during the forecast period.

Content creators offer brands the opportunity to advertise in an inexpensive, targeted, and authentic way on social media.

MediaCom’s U.S. current CEO, Sasha Savic, who has been in the role for the last ten years, has been promoted to EssenceMediacom’s Global Chief Innovation Officer, wherein he will be responsible for future-proofing the agency by identifying opportunities that bring together its products and services for clients across the globe.

Going forward, increasing advertising expenditure by end-use industries, rising urbanization, increasing adoption of 5G networks and the internet of things (IoT) will drive market growth.

The Worldcom Public Relations Group, the global partnership of public relations firms, formally installed its 2022-23 group board and regional committees for 2022-2023 during its annual global meeting in London.

Hivestack is directly looking for an Integration Specialist - EMEA

Global is directly looking for a Publicity/PR Manager - LBC & Global Player at Leicester Square, London

Global is directly looking for a Broadcast Journalist - Leicester Square, London

The London-based agency will bolster DEPT®’s creative practice in the UK, while opening up DEPT®’s full service offering to ShopTalk’s existing client base.

Deutsche Bank is introducing a comprehensive package of energy saving measures in its German operations that will help the bank save an additional 4,900,000 kWh of electricity each year.