Smartly.io launches TikTok Shopping ads campaign

Smartly.io, the social advertising automation platform for creative and performance marketers, has announced it is TikTok’s first-to-market campaign and ads partner to launch TikTok’s new ad solution, Shopping Ads, for advertisers to begin testing ahead of the 2022 holiday season.

This launch builds on Smartly.io’s Beta product for TikTok launched earlier this year, bringing its tools and automated workflows to Shopping Ads to enable scale, optimization, and testing that drive real results.

Gabe Nicolau, Global Head of Product Strategy and Operations for Commerce & Gaming Ads, TikTok: “The TikTok community is fundamentally shifting how people experience commerce. Building on this momentum, we're thrilled to introduce Shopping Ads, a smart, simplified solution that maximizes the potential for sellers' product catalogs, supercharges e-commerce campaigns, and helps brands meet their customers wherever they are throughout the purchase journey.”

Home to a new kind of shopping culture, community commerce, TikTok is reshaping the current retail path to purchase and has fast become a destination for a growing community of over 1 billion users. Understanding how to reach its highly engaged community will be integral to any Q4 advertising strategies this year.

With 56% of TikTok users saying that ads on TikTok lead them to discover new products or brands and 48% saying they are interested in making a purchase on or from TikTok in the next 3 months, Smartly.io’s integration unlocks opportunities for advertisers to maximize their consumer engagement. 86% of Smartly.io's test advertisers saw a performance lift for Shopping Ads test campaigns against core performance metrics, including CPA and ROAS.

Ryan Jamboretz, President, Smartly.io: “We’re excited to take part in supporting this ecosystem as our customers look to leverage their TikTok accounts to create personalized, native shopping experiences. From simplified buying and new products and optimizations to scaled catalog potential and creative automation, this will be particularly critical for brands as they begin to strategize for the 2022 holiday shopping season. For us, the possibilities to leverage Shopping Ads to aid our customers in reaching their desired TikTok audiences in more authentic ways are vast.”

Features of Smartly.io for TikTok Shopping Ads include:

Campaign Management and Optimization:

Avoid data challenges with flexible feed processing

Ensure accuracy of ads with automatic catalog updates

Streamline campaign creation and execution across markets

Automate budget optimization across ad groups and/or campaigns

Reporting:

Access real-time granular insights for both TikTok and cross-platform

Measure what matters most with customizable view and data integrations

Keep pace with audience reactions with easy bulk campaign adjustments

Creative Automation (*Available late 2022):

Scale and automate creative production across your product catalog