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[eMarketer] Retailers turn to AI to overcome staffing, supply chain challenges

05-09-2022 | 11:00:00
More retailers are investing in automation and artificial intelligence to streamline operations and reduce costs.

WPP acquires Dutch ecommerce consultancy firm Newcraft

02-09-2022 | 10:38:00
The 155-strong business will join the Wunderman Thompson global network, complementing its well-established commerce and marketing services teams in Northern Europe.

Paramount+ set to launch in Italy

02-09-2022 | 10:32:00
This launch, followed by Germany, Austria, Switzerland and France in the coming months will bring Paramount+ to all major European markets by the end of the year.”

Kantar announces completion of sale of Kantar Public to Trilantic Europe

02-09-2022 | 10:30:00
Kantar, the global marketing data and analytics company, has announced the sale of Kantar Public to Trilantic Europe, a pan-European private equity firm focused on mid-market transactions, is complete. 

[eMarketer] Layoffs at Snap could compromise its AR aspirations

02-09-2022 | 10:15:00
Snap’s layoffs are a precursor to a wider restructuring plan. CEO Evan Spiegel indicated in May that the company would cut back on recruiting and “find significant cost reductions.”

Magazine publishing market to reach $2.71 billion by 2026, report

02-09-2022 | 09:30:00
The adoption of magazines as a focused advertising platform is one of the key magazine publishing market trends contributing to market growth.

Loop Media partners With Hivestack to expand advertising business

01-09-2022 | 12:38:00
Through this partnership, Loop will integrate its inventory into the Hivestack supply-side platform (SSP) to expand its advertising business by identifying and forming deep relationships with all the leaders in the SSP and Ad Exchange fields.

TotalEnergies selected to install 4,400 EV charging stations for electric vehicles in Belgium

01-09-2022 | 12:35:09
TotalEnergies will install up to 4,400 public charge points over the next two years. The new 22 kVA charging stations will be operated under the TotalEnergies brand for a period of twelve years and will be supplied with 100 % renewable electricity generated by offshore wind power in the North Sea off the coast of Belgium.

Moore Media International PR joins global marketing and communications agency Allison+Partners

01-09-2022 | 12:31:24
The addition of CMM augments Allison+Partners’ deep corporate communications, executive positioning, thought leadership and business-to-business communications capabilities with DE&I communications, Pan-African media relations, reputation management, crisis communications, content marketing and CSR.

Events.com acquires Evensi, a network for discovering and marketing events

01-09-2022 | 12:25:48
Events.com's global platform helps event planners create memorable in-person, hybrid, and virtual event experiences. The combination will provide a one-stop-shop for event discovery, ticketing, sponsorship, marketing, and management.

T-Mobile launches Canva Pro + Facebook Advertising offer targeting small businesses

01-09-2022 | 12:21:13
T-Mobile is launching an offer to help small businesses get more value without any extra cost. In collaboration with Canva and Meta, T-Mobile is giving all eligible small business customers Canva Pro on Us through the end of the year, along with $200 of free advertising on Facebook and/or Instagram.

[eMarketer] US marketing technology set to surpass $20 billion for the first time ever

01-09-2022 | 11:29:25
Companies are spending on technology that will allow them to gather and store their own data, access information to make decisions, and act as needed.

[Marketing Week] Bob Koigi: Emerging opportunities in in-game advertising

31-08-2022 | 14:14:00
But it also reveals the opportunities presented by in-game advertising that has reached a fever pitch this year and attracted the attention of major publishers.

Fiverr partners with Shutterstock to connect customers and freelancers to licensed assets

31-08-2022 | 11:21:00
Fiverr International Ltd, the company that is revolutionizing how the world works together, has announced a partnership with Shutterstock to integrate its vast content of licensed assets on its platform.

Accenture and Kubota establish joint venture for a more sustainable society

31-08-2022 | 11:18:06
Kubota Corporation and Accenture have formed a new joint venture company, Kubota Data Ground, Inc., to accelerate the digital transformation (DX) of the Kubota group’s business model and operating infrastructure.

Neustar partners with InfoSum to pave the way for the privacy-first advertising future

31-08-2022 | 11:14:54
This multi-party identity management and data collaboration solution makes privacy-enhanced audience creation and data enrichment a reality for partners across the brand, agency, and publisher world.

Organización Radial Olímpica selects Triton Digital to optimize audio streaming

31-08-2022 | 11:11:06
Organización Radial Olímpica will leverage Triton Digital’s audio streaming solutions to better generate content of interest to its audience, delivering an optimal listening experience across all platforms and devices, and creating bonds of loyalty with listeners.

Esri collaborates with RB Rail AS to build sustainable rail infrastructure in EU

31-08-2022 | 11:06:35
Rail Baltica's purpose is to provide sustainable passenger and freight service between participating countries and improve rail connections between central and northern Europe.

[eMarketer] TikTok presents a playground for creator marketing

31-08-2022 | 10:32:16
This type of content, which is relatively inexpensive but requires original content in addition to creator content, ranks lower with small and large businesses.

Value of the top 100 most valuable Chinese brands exceeds $1.24 trillion, report

30-08-2022 | 14:00:53
Kantar BrandZ’s Top 100 Chinese Brands 2022 has, for the second year in succession, surpassed the monumental $1 trillion mark, reaching $1.24 trillion in overall brand value, in what has been a uniquely challenging year for China, and the rest of the world.

Carlsberg Research Lab invents a new breeding technology to develop the crops of the future

30-08-2022 | 13:58:10
FIND-IT enables ultrafast improvement of many different types of plants, such as cereal crops, but also microbes.


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