[eMarketer] Retailers turn to AI to overcome staffing, supply chain challenges

More retailers are investing in automation and artificial intelligence to streamline operations and reduce costs.

Three prominent uses include:

Implementing automation to reduce labor needs, making ecommerce fulfillment more efficient and personalizing the shopping experience to maximize conversions and LTV

Amid a continuously tight labor market with nearly twice as many job openings as available workers, restaurants are struggling to get by with fewer staff than they would prefer. That’s led many to embrace automation wherever they can.

While ecommerce has become a necessity for most retailers, ecommerce fulfillment is an expense, resource-intensive, process that can be difficult to get right.

AI has proven to be a valuable tool for companies looking to optimize fulfillment and become more responsive to fluctuations in customer demand.

By using AI to offer an experience personalized to consumers’ habits and product preferences, retailers can convert more customers and maximize lifetime value.

eMarketer posits that implementing AI and automation can be complicated, especially across large organizations with many moving parts. At the same time, these technologies help retailers deal with issues ranging from rising fulfillment and labor costs to inventory buildups caused by rapid changes in consumer demand.

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