Marketing Report
Paramount+ set to launch in Italy

Paramount+ set to launch in Italy

Paramount+, the streaming service from Paramount Global, will launch in Italy on September 15 with over 8,000 hours of content spanning all genres at launch, including a wide range of exclusive programming at the competitive price of 7.99€ per month.

Marco Nobili, Executive Vice President and International General Manager, Paramount+: “Paramount+ is rapidly expanding its global footprint, offering audiences worldwide an unbeatable content slate, with the biggest stars and most compelling global and local stories all together on one platform.

Italy not only has an incredible production history, from cult movies to TV series, but it is also a key market for the global expansion of Paramount+. This launch, followed by Germany, Austria, Switzerland and France in the coming months will bring Paramount+ to all major European markets by the end of the year.”

Starting from mid-September, Italian audiences will have access to a mountain of entertainment, as the biggest stars and the most compelling stories come together on Paramount+. The service will offer global titles and original Italian productions, as well as access to a vast library of premium content.

Robust Slate

Paramount+ original titles includes TULSA KING, starring Sylvester Stallone as a New York mafia capo unceremoniously exiled by his boss to set up shop in Tulsa; THE OFFER, a limited series with Miles Teller, Matthew Goode and Juno Temple based on Oscar®-winning producer Albert S. Ruddy’s extraordinary, never-before-seen experiences of making “The Godfather;” 1883, Taylor Sheridan’shighly anticipated “Yellowstone” prequel; and upcoming series 1923, also from Sheridan, featuring Helen Mirren and Harrison Ford in the next installment of the “Yellowstone” origin story; and HALO, based on the iconic Xbox franchise. 

In addition to global content, Paramount+ will offer locally sourced premium programs that will also debut in other countries where the service is present. Previously announced original UK dramas heading to Paramount+ include SEXY BEAST and A GENTLEMAN IN MOSCOW, among others; scripted originals from around the world include BOSÉ from Spain, SINALOA'S FIRST LADY and ONE MUST DIE from Mexico, MASK: MARIE ANTOINETTE SERIAL KILLER from France and A THIN LINE, THE SHEIKH (DER SCHEICH) and SIMON BECKETT’S CHEMISTRY OF DEATH from Germany. 

Paramount+ Italian originals

The selection of available Italian titles will include CIRCEO, the series produced by Cattleya in collaboration with VIS, Paramount+ and RAI Fiction which retraces the process following the terrible case of 1975; 14 DAYS, a Paramount+ original Italian production, written and directed by Ivan Cotroneo, which tells the story of a couple forced into two weeks of seclusion; the CORPO LIBERO series, a co-production by Indigo Film and Network Movie, in co-production with ZDFneo, in collaboration with Rai Fiction and Paramount+, in association with All3Media International Limited: the thriller based on the novel by Ilaria Bernardini and written with Chiara Barzini, Ludovica Rampoldi and Giordana Mari; and the previously announced productions TI MANGIO IL CUORE and MISS FALLACI.   

Paramount+ Kids & Family

There is also a wide variety of kids and family content. The revival of the ICARLY series with actress Miranda Cosgrove will be available, as well as the new animated series BIG NATE, and the reboot of the RUGRATS and THE FAIRLY ODDPARENTS: ANCORA PIÙ FANTA, a new mixed media series of live action and animation, based on the historic Nickelodeon animated series. Paramount+ will also offer a library of the most loved kids and family’s franchises like SpongeBob SquarePants, PAW Patrol and many more.

Blockbuster Movies

In addition to new releases such us “Scream 5,” Paramount+ will allow users to rewatch iconic classics and familiar titles that will be available exclusively on the platform after their success in the cinemas. These include “Grease,” “The Godfather,” the “Star Trek” franchise, “Transformers,” and much more.

In Italy, Paramount+ will be available online at https://paramountplus.it/, on mobile devices and a wide range of connected TV devices via distribution through Apple, Amazon, Google, Samsung, and more. Users will be able to sign up at the price of € 7.99 after a 7-day trial period. An annual subscription will be offered for € 79.90.

Furthermore, thanks to the partnership with Sky, Sky Cinema subscribers will be able to access Paramount + at no additional cost.

www.paramount.com

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