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A particularly dynamic segment of the digital audio industry, podcasts are now a major growth area for the Group.

Comscore, Inc. has announced a partnership with dentsu enabling the agency network to shift local TV buying to a Comscore-based currency, which supports transactions on advanced audiences in all 210 local markets.

The rise of streaming in the UK is driven by viewers in the 18- to 34-year-old age group as 84 per cent favour streaming content over traditional TV.

This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video.

US bilingual and bicultural digital media platform MundoNow this summer announced the launch of a podcast network called Óyenos Audio to cater mainly to the Hispanic market.

They come from acros the OOH ecosystem including major OOH service providers, national media owners and a national media agency.

This advanced research center will focus on developing reliable, profitable, low-emission energy solutions that will reduce the intermittence of renewables and accelerate the decarbonization of industrial facilities.

Havas Media Group has unveiled “Creative Elements That Win on Meta Platforms,” a research study conducted in collaboration with Meta that delivers insights to help advertisers develop creative that matters on Facebook and Instagram.

The wearables segment is now coming out of that period of hyper-growth, per the IDC.

WPP has announced the acquisition of JeffreyGroup, an independent corporate communications, public affairs, and marketing consulting firms in Latin America.

This includes the company’s first renewable energy project in South America—a solar farm in Brazil—and its first solar farms in India and Poland.

The acquisition equips Havas Market with the tools to offer clients end-to-end support across their ecommerce ecosystem and positions the agency as ecommerce consultants that look beyond media.

Paramount Global has announced the appointment of Jo Ann as Chairman, Paramount Advertising, following 30 remarkable years at the company.

The Institute of Practitioners in Advertising,  IPA, has announced that Digital Voices and House of Greenland have been elected into IPA membership at its quarterly Council meeting.

It includes commitments to achieve enterprise-wide net zero carbon emissions and plans to use more renewable energy, as well as to invest in and research new technologies to develop energy-efficient products, increase water reuse and develop carbon capture technology.

The tech giant’s market value dropped 57% this year compared with Apple’s 14% dip, Amazon’s 26%, and Alphabet’s 29%, per Yahoo.

Brands are stepping up their net zero emissions commitments and reducing their carbon footprint through a raft of campaigns, interventions and partnerships as they seek to accelerate the transition to a clean energy economy.

Hivestack, the global independent programmatic digital out of home (DOOH) ad tech company has announced the appointment of Hector Gonzalez as Chief Revenue Officer (CRO) for the US and LatAm regions.

The campaign is anchored by a cinematic film featuring the athletes and a diverse group of fans making their way through the player’s tunnel with conviction toward the FIFA World Cup pitch.

Terry will report to global chairman and CEO, AnnaMaria DeSalva, and will join Hill+Knowlton’s Global Leadership Council.

Nielsen and Marketing Architects, an All-Inclusive TV advertising agency that covers everything brands need to succeed on TV for the price of media alone,  have announced a multi-year renewal agreement for local TV measurement in all markets.