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Using IAS's Viewability and Invalid Traffic (IVT) verification, brands and agencies will gain insights on campaign reach and engagement to drive outcomes and shape marketing strategies.

Lowe’s is partnering with Yahoo to give advertisers on its One Roof Media Network access to more inventory, including off-site media placements, and improve omnichannel experiences, per a press release.

Match2One’s app is the first easy-to-use platform to drive additional revenue for merchants using Shopify.

Thanks to the integration of IMPACT+’s API into the Xandr platform, Invest DSP buyers will be able to evaluate the electricity consumption and the Greenhouse Gas (GHG) emissions of their campaigns by only having to activate the service in the Data Marketplace.

Fact.MR, a market research and competitive intelligence provider, says that the global outdoor advertising market is valued at $ 27.7 billion in 2022 and is expected to expand at an impressive CAGR of 6.4% during the forecast years of 2022-2032.

The Volkswagen Group is strengthening its development competence “in China, for China” to accelerate the pace of innovation, promote technological localization and further strengthen its customer focus in this important market.

Overall jobs increased by 263,000 last month, making advertising’s steep losses especially notable.

The initial agreement between WPP and Mr Sam Balsara and his family dated back to 2008. It contributed to the rapid growth that MediaCom experienced in India, making it today one of India’s most respected agencies.

Salus is designed to help organisations protect high value human, physical, intellectual or brand assets. The service has two phases, Prepare and Protect.

Known especially in the gaming community as a go-to platform, SHAREit's business network spans over 150 countries in 45 languages.

Huawei and Dronetech, Austria's largest drone service provider, have announced new applications resulting from their collaboration in 5G smart farming.

Netflix has announced that it’s bringing on DoubleVerify and Integral Ad Science as third-party measurement partners for its upcoming ad-supported tier, which is expected to launch sometime in November.

WPP has announced that Juan Pedro Moreno has been appointed President of WPP’s business in Spain.

The University of Twente is developing a mission-driven programme that focusses on Negative Emission Technologies.

Kantar, the global marketing data and analytics company has announced the appointment of Steve Silvers to lead the newly combined Creative & Media Solutions business.

PayPal rolled out the PayPal Zettle Terminal in the US after an EU launch last year, per a press release. PayPal already offers Zettle’s card reader solution in the US.

These announcements while unique are also poised to benefit content creators.

Smartlogic uses AI and machine learning, aiming to drive more relevant reader experiences within their feeds and better publisher outcomes.

The group launch follows significant membership growth in the region and is the latest initiative aimed at providing events, information, support, and advice to practising PR and communications professionals in Australia.

ONE School launched in the US in 2020 as a free alternative to ad schools to provide new career opportunities for creative Black individuals and make agency and brand creative departments more diverse.

Volkswagen is supporting the exhibition of this year’s winner of the Kaiserring art award Isaac Julien.