Worldcom PR Group targets brands with new crisis preparedness and protection service
The Worldcom PR Group has announced the launch of a new crisis preparedness and response service called Salus.
Named after the Roman goddess for security, prosperity and wellbeing, Salus is designed to deliver salvation when the worst happens to organisations or brands where the harm from a crisis could be significant and long-lasting, and where threats are real but not ever-present.
Salus is designed to help organisations protect high value human, physical, intellectual or brand assets. The service has two phases, Prepare and Protect.
The Prepare phase provides an initial risk assessment, intake of essential information and identification of who to contact in the event of a crisis occurring. It also provides the client access to 24x7x365 on-call availability of Worldcom’s crisis experts who are ready to respond in the event of a crisis occurring. The Protect phase delivers expert protection during a live crisis.
The Salus service is being launched in 19 countries in Europe, the Middle East and Africa. It is designed to protect brands in one or multiple countries by using the same preparation approach with support from local crisis experts who understand the local market context. It is the first Worldcom branded service to be launched.
Priced to satisfy the needs of brands with significant risks that are not ever-present
The new service is priced to help brands with significant risks which are not ever-present be prepared for the worst. The initial risk assessment and information intake for one country is priced between €1,500 and €2,400. On-call readiness is priced at between €175 and €300 per month.
Clients can decide if they need Salus protection in multiple countries. In the event of a crisis occurring, Worldcom’s Salus partners provide support for the Protect phase at their standard crisis management fee rates. If additional services are purchased during the Prepare phase, Salus clients benefit from a 10% fee discount.
Todor Janev, chair, The Worldcom Public Relations Group: “Innovation is part of the DNA of Worldcom partners. The Salus service is a disruptive approach to providing crisis protection in one or more countries. It enables at-risk brands to move from vulnerability to security without the usual crisis management overhead. We believe it is a service that is perfectly matched to the needs of these challenging times.”
Todd Lynch, managing director, Worldcom: “If the last two years have taught us anything, it’s that the smartest organizations try and be prepared for everything. Salus will help them do just that. The Salus approach has been optimized to deliver crisis preparation and protection, wherever and whenever a client needs it.”
