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In line with its continued efforts to expand solutions in Europe, Mather Economics has announced the opening of its new office in Antwerp, Belgium on October 1, 2022.

The Company’s new corporate image and identity are reflective of its forward-thinking approach to advertising technology.

additive+ will integrate into Havas Media Group (HMG) UK under the leadership of CEO Patrick Affleck.

TikTok has overtaken Snapchat as the third most popular social network in the UK, per our forecast, and that gap will widen as it continues to grow.

Essence’s scope of work includes strategy, analytics, media planning and media activation for the internet restaurant company’s brand marketing activities.

The majority of mobile users have 20 or more apps on their devices, but up to 50% only use 5-10 on a daily basis. That’s why it’s critical for publishers and developers to focus on retention as well as acquisition.

The hires come on the heels of significant growth in Europe for MediaLink. The firm has more than tripled its headcount in the region since September 2020, when Saxton joined to lead its operations there.

The development represents a significant shift in strategy for Meta, which spent much of the past two years focused on making ecommerce a priority.

Market dynamics are forces that impact the prices and behaviors of the Global Web Real-Time Communication Market stakeholders.

Mindshare’s brief is to accelerate the brand’s growth in key global markets and support this with a full-service offer covering audience insight; strategy; business planning, analytics and attribution; performance planning and activation across all media channels.

The Factual’s algorithm will provide Yahoo consumers with a first of its kind analysis of news stories by rating articles with a media bias and credibility score.

 Following the success of last year's campaign, Usain, the world's fastest man, will once again feature as the face of Epson's EcoTank in a new through-the-line campaign to promote its cost saving printer and ReadyPrint ink subscription service.

The report also revealed that smaller advertisers continue to struggle with the increasing complexity of cross-channel advertising.

Among US podcast ads, pre-roll spots generated about 5% more website visits during Q2 than those in the middle of an episode.

Two Bulls, an award-winning digital product studio based in Australia, has joined DEPT, one of the fastest-growing digital agencies in the world.

In collaboration with end-to-end agency iO, Saniweb is relaunching its webshop, to serve the increasing number of mobile users better.

Dentsu Group Inc. has announced its transition to a new globally integrated leadership structure designed to accelerate its business transformation and promote operational excellence.

The survey results highlight strong growth of podcast listening in India and the effectiveness of podcast advertising to drive brand and product recall.

That said, billboards’ share decreased by 9 percentage points with that money going to transit as commuters return to buses and trains.

Built on a modular framework, MK Engage covers the entire streaming pipeline from ingest to delivery, enabling sports franchises and live content providers to increase fan engagement opportunities while exploring new revenue streams.

Annual revenues generated by in-house advertising and partnership programs at Ontario International Airport (ONT) doubled to $1.6 million in the past 18 months, and the trend is expected to continue as demand for air travel in Southern California surges.