[eMarketer] Gaming’s popularity offers marketing opportunities for US brands

Brands are looking to gaming as another way to draw new consumers, especially younger ones. There is big money in mobile gaming, particularly, and the industry is bringing changes to marketing and brand engagement.

This year, eMarketer estimates that more than half of the US population will be digital gamers. Mobile gaming is the largest segment, with 48.3% of the population (162.9 million people) playing games on their smartphones.

eMarketer’s estimates call for US mobile gaming ad revenues to reach $6.26 billion this year, up from $1.43 billion five years ago.

Video game advertising can be a path to the metaverse for brands, offering a way to reach engaged audiences that spend time and money across gaming platforms. Companies that want to try hosting social experiences, selling digital goods, or running live digital events in the metaverse can test the waters with video games like Roblox and Minecraft instead of turning to platforms specifically built for the metaverse, such as Decentraland.

Read the full eMarketer article here

www.emarketer.com