Marketing Report
[eMarketer] Revamped Samsung Wallet caters to an increasingly digital world

[eMarketer] Revamped Samsung Wallet caters to an increasingly digital world

Samsung relaunched Samsung Wallet for Galaxy users in the US, France, Germany, Italy, Spain, and the UK.

Users will be able to store payment cards, loyalty and rewards cards, transit tickets, COVID-19 vaccination cards, and select identification documents like driver's licenses.

Samsung Wallet can also store passwords, select car keys, and digital home keys with the help of Samsung-owned home security system SmartThings.

And it integrates with Samsung Blockchain Wallet so users can check the value of their cryptocurrencies across select exchanges.

Samsung Wallet will replace Samsung Pay, the brand’s current mobile wallet, which lacks nonpayment features. The brand launched an older version of Samsung Wallet in 2013 but later retired it; that platform was mostly for digital document storage.

According to eMarketer, the new Samsung Wallet looks a lot like the relaunched Google Wallet, which brings together digital document storage and payments across most markets (except the US and Singapore). But unlike Google Wallet, Samsung Wallet will offer other tech features and is only available for Galaxy users.

Read the full eMarketer article here

 

www.emarketer.com

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