[eMarketer] US smartphone in-app purchases to pass $40 billion mark this year

US smartphone in-app purchase spending will hit $42.31 billion this year, up 13.0% over 2021. Growth will slow to the single digits over the next few years, and spending will pass the $50 billion mark in 2025.

eMarketer posits that in-app spending for 2022 shakes out to about $165 per smartphone user, with the money going toward virtual goods and subscriptions. The average smartphone user will lay out more than $6 per month on app subscriptions and almost $8 per month on virtual goods this year.