Marketing Report
[eMarketer] US executives spot potential risks in AI

[eMarketer] US executives spot potential risks in AI

In the US, 56% of executives believe AI technology comes with either significant or somewhat significant potential risk. Another 19% view the risk as moderate, while 26% think the threat is minimal. No executive surveyed believes AI is entirely without risk.

Executives name cybersecurity as the No. 1 AI-related risk to their organization, but they may be missing the very real threat of algorithmic bias.

According to  eMarketer, most US companies use AI for hiring and people management, but 39% of executives say no one at their company is responsible for identifying implicit bias in the tech. Meanwhile, 38% report their corporate board isn’t fully aware of how the company uses AI, likely exacerbating blind spots about the risks involved.

Read the full eMarketer article here

 

www.emarketer.com

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