Baidu Global’s AI-Integrated Marketing Platform MediaGo to include new offerings powered by Xandr
Baidu Global has announced that its AI-integrated marketing platform MediaGo has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform.
Through this integration, MediaGo’s global advertisers, marketers and brands now have access to premium, brand-safe display and native ad inventory from Xandr’s marketplace, with video formats on the roadmap. Initially available via Xandr’s Monetize SSP publishers in the U.S., the relationship will expand in the coming months to include premium publisher inventory across Europe, Asia-Pacific, Latin America, Australia and New Zealand.
Elaine Hu, Head of U.S. Strategy and Partnership, Global Business Unit, Baidu: “At MediaGo, we continually focus on improving our advertisers’ ad performance by helping them reach high value, large scale and audience focused inventory across the open internet, further enhancing their ability to reach higher ROI and better marketing results. To further this goal, we are excited to partner with Xandr across international markets, broadening the opportunities for our full funnel marketers to reach the right audiences, across different touch points.”
Sze How Chan, associate director, market development, Xandr: “Further deepening our commitment to driving results for both advertisers and content creators, we are delighted to partner with Baidu and bring the best of Xandr’s technology to MediaGo.”
