Havas Media joins Point of Care Marketing Association
The Point of Care Marketing Association (POCMA), a nonprofit organization to support the continued growth of the Point of Care (POC) channel through education and advocacy, announced the addition of Havas Media Group to their growing list of members.
The excitement continues as the POCMA further expands its membership.
Nicole Divinagracia Executive Director, POCMA: “I’m thrilled that Havas Media Group has joined our organization. Their knowledge and expertise in the POC media space will be a tremendous asset as we continue to move the industry forward. The addition of Havas Media Group marks the third media agency to become a member of the Point of Care Marketing Association. The inclusion of media agencies demonstrates the POCMA’s ongoing commitment to partner with multiple stakeholders to shape the POC industry.
Greg Walsh, CEO, Havas Media Group, North America: “Point-of-care (POC) advertising is rapidly growing as an effective, innovative, and vital segment of healthcare marketing. POCMA’s commitment to the importance of appropriate and ethical POC medical marketing will help us deliver more meaningful media experiences for our clients, their brands, healthcare providers, and, ultimately, enhance patient health outcomes.”
Shane Ankeney, President, Havas Health Media, North America: “POC advertising has proven itself to be very educational and has played a critical role throughout the pandemic. It’s important that Havas Media has a finger on the pulse of the current POC environment and we’re thrilled to partner with The Point of Care Marketing Association to have a hand in shaping the vision for how we can move the industry forward.”
The POCMA has built momentum following the approval of their strategic plan and will be focusing on education and advocating for the use of best practices and guidelines. The expansion of member types provides the opportunity to drive growth and innovation in this ever-changing landscape.
John Kenyon, Co-Chair, POCMA: “I’m excited to see Havas Media Group join the POCMA. They have been a great partner to our industry for several years, so we look forward to their direct participation as we take POC to a new level.”
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