Xandr appoints Eduardo Carbia as new MD for Spanish speaking countries in Latin America
Xandr has announced it has appointed Eduardo Carbia as its new managing director for Spanish speaking countries in Latin America.
Carbia will be responsible for building and directing business relationships with senior executives in the company’s client portfolio, as well as leading Xandr’s positioning strategy in the region.
Carbia has more than a decade of experience in the digital advertising and interactive marketing industry. In 2017 he co-founded Hexagon Data, a leading company in the region that assists companies in the adoption of new customer management technologies, based on business objectives and KPIs. Previously, he held management positions at Oracle offering Marketing and Advertising technology (AdTech and MarTech) to large companies that wanted to maximize the use of their data.
Carbia: “For the past nine years, I have been dedicated to creating strong cultures of teamwork that produce consistent and predictable income. My goal now is to put at the service of Latin American entrepreneurs the exponential advantages offered by data administration and management in the field of marketing and advertising,” he added.
Patrick Casal, senior director, LATAM, Xandr: “We’re thrilled to have Eduardo join the team at Xandr. Bringing with him a wealth of experience, we’re really excited to utilize his data driven skills both internally and for our customers. As he is a member at IAB Mexico we feel he can bring a powerful and unique point of view to the team.”
